21:33
Faizan
Good copy is an essential component for conversion. However, you can't just throw a bunch of words on the page as they appear in your head and hoping that (1) your readers will connect the dots for you and (2) they'd endure a wall of text to figure out what you've gotta say.
A great sales page is part of a customer experience that needs to be intentionally designed and refined.
The experience takes into consideration the entire user journey. Nothing is left to chance.
The experience is crafted from the visitors' perspective so everything is as easy as possible (don't make them think too hard or jump through hoops.)
Most importantly, the experience invites your visitors to keep reading. If they don't read your content, it doesn't matter how good it is... it won't sell anything for you.
Here're 7 tweaks you can make to your content right away, to enhance the user experience and boost your conversion:
1. Smooth Out the Flow
Your sales page is a narrative that takes your visitors through their hero's journey so they can feel and taste the success your products or services deliver.
Each component builds on each other, and if a piece is out of place and doesn't fit into the bigger picture, it won't make sense and its meaning won't sink in.
The placement of each element - e.g. call-to-action, testimonial or subhead - affects the pace and the experience as visitors read your copy. Each should be carefully crafted to complement the "progress" of the visitors as they move through your content.
2. Make Every Component and Feature Count
It's not enough just to cough up a bulleted list of features or components. Be disciplined about mapping them to the benefits that matter to your visitors.
Connect the dots, and make it explicit.
Every feature needs to have a reason for being there. Your copy needs to be tight and relevant. You don't want your readers's mind to wander.
Don't let the fear of not being good enough make you throw everything and the kitchen sink into the mix. It'll only make your program sound like a whole lot of work - and most people don't what to jump through hoops.
3. Map the Benefits to Something Deeper
Understand why those benefits and results matter to your ideal clients, and map them to their deeper desires and frustrations. Get into their heads and find out what they really want - not just want they say they want.
Tap into the belief and identity level, speak to the inkling of what they believe to be true and articulate how this connects with your bigger message.
Your clients are buying more than "results." People are more willing to spend money on products or services that represent a belief or conviction they identify with.
Your deeper message, POV and convictions are what distinguish you from your competition. Find the golden thread and connect the dots - this not only sets you apart but also helps you build a platform that jazzes you up while staying relevant to your niche.
A great sales page is part of a customer experience that needs to be intentionally designed and refined.
The experience takes into consideration the entire user journey. Nothing is left to chance.
The experience is crafted from the visitors' perspective so everything is as easy as possible (don't make them think too hard or jump through hoops.)
Most importantly, the experience invites your visitors to keep reading. If they don't read your content, it doesn't matter how good it is... it won't sell anything for you.
Here're 7 tweaks you can make to your content right away, to enhance the user experience and boost your conversion:
1. Smooth Out the Flow
Your sales page is a narrative that takes your visitors through their hero's journey so they can feel and taste the success your products or services deliver.
Each component builds on each other, and if a piece is out of place and doesn't fit into the bigger picture, it won't make sense and its meaning won't sink in.
The placement of each element - e.g. call-to-action, testimonial or subhead - affects the pace and the experience as visitors read your copy. Each should be carefully crafted to complement the "progress" of the visitors as they move through your content.
2. Make Every Component and Feature Count
It's not enough just to cough up a bulleted list of features or components. Be disciplined about mapping them to the benefits that matter to your visitors.
Connect the dots, and make it explicit.
Every feature needs to have a reason for being there. Your copy needs to be tight and relevant. You don't want your readers's mind to wander.
Don't let the fear of not being good enough make you throw everything and the kitchen sink into the mix. It'll only make your program sound like a whole lot of work - and most people don't what to jump through hoops.
3. Map the Benefits to Something Deeper
Understand why those benefits and results matter to your ideal clients, and map them to their deeper desires and frustrations. Get into their heads and find out what they really want - not just want they say they want.
Tap into the belief and identity level, speak to the inkling of what they believe to be true and articulate how this connects with your bigger message.
Your clients are buying more than "results." People are more willing to spend money on products or services that represent a belief or conviction they identify with.
Your deeper message, POV and convictions are what distinguish you from your competition. Find the golden thread and connect the dots - this not only sets you apart but also helps you build a platform that jazzes you up while staying relevant to your niche.
Posted in: business
