21:41
Faizan
Pokémon Go has exploded to become a certified cultural phenomenon. Every businessman, entrepreneur and game designer is watching Pokémon Go with a mixture of excitement and envy. Smart entrepreneurs and businessmen understand that although it appears to be a simple combination of graphics and gameplay, the underlying design is quite complex and well thought out. There is nothing trivial or silly about it. It is the most successful App launch ever seen. The most savvy entrepreneurs and businessmen have quickly realized there are ways to make money from this craze, even if you are not John Hanke (CEO of Niantic and the creator of Pokémon Go,) or Nintendo.
First the basics:
* Pokémon Go tracks player's location, which forces people to get off your couch, out of their house, and travel to specific locations called PokéStops and Gyms. Good news, those Pokémon players (called Trainers) are real world consumers, and the PokéStops and Gyms are real world destinations.
* Demographic studies show that most Pokémon Trainers/players are 18-35, and cut across all ethnic boundaries. Although there are a significant number of kids playing (and mothers who may be customers,) it means that most of your local Trainer/players have disposable income available.
* A Pokémon Gym is a real world location where Trainers/players must physically travel to, in order to battle other Pokémon. If your store is near a Pokémon Gym, then Trainers/players will be coming to your doorstop. If you have one near you, you probably already know it.
* A PokéStop is a place where Trainers/players can get free in-game tools used in gameplay. Again, if you have one near you, you probably already know it. A PokéStop can also be assigned a Pokémon Lure which attract Pokémon creatures, which in turn attract additional Trainers/players, also known as potential customers. Retailers, restaurants, bars, and coffee shops have all taken advantage of nearby PokéStops. See examples #14, and #18 below.
* The Trainer/players hunt and capture Pokémon of differing rarity and value. The Pokémon have names and unique identities. That opens up possibilities for small business owners such as the bar that offered specific bounties. See example #17 below.
* Once a Player/trainer achieves Level 5, they must choose loyalty to one of three factions, Team Mystic, color Blue; Team Instinct, color Yellow; or Team Valor, color Red. As a businessman, your potential customer has therefore aligned themselves with a color and a team. That means your yellow merchandise suddenly has greater appeal to members of Team Instinct, your red items to Team Valor, and so on.
* Pokémon Go is a battery hog. Trainers/players are constantly draining their phones. This is a problem for them, and an opportunity for you.
* There are Twitter hashtags and Facebook groups for Pokémon fanatics. This means there are very affordable methods to get your message directly to local targeted Trainers/players.
* Lastly, Pokémon Go has been having problems with their servers. Too many people want to play, and Pokémon's servers have crashed which has led to frustration and thousands of internet memes. Like the game itself, the frustration can be the source of money making ideas. See the T-shirt example #45 below.
So with that out of the way, here are some ways that people and corporations are making money from the Pokémon Go craze. Look down this list. With some imagination, there are opportunities for you too.
1. The first and most obvious way to make money on this craze is to invest in Nintendo. The smartest investors put their money in before it hit big, but nothing breeds success like success. So who knows what will come next.
First the basics:
* Pokémon Go tracks player's location, which forces people to get off your couch, out of their house, and travel to specific locations called PokéStops and Gyms. Good news, those Pokémon players (called Trainers) are real world consumers, and the PokéStops and Gyms are real world destinations.
* Demographic studies show that most Pokémon Trainers/players are 18-35, and cut across all ethnic boundaries. Although there are a significant number of kids playing (and mothers who may be customers,) it means that most of your local Trainer/players have disposable income available.
* A Pokémon Gym is a real world location where Trainers/players must physically travel to, in order to battle other Pokémon. If your store is near a Pokémon Gym, then Trainers/players will be coming to your doorstop. If you have one near you, you probably already know it.
* A PokéStop is a place where Trainers/players can get free in-game tools used in gameplay. Again, if you have one near you, you probably already know it. A PokéStop can also be assigned a Pokémon Lure which attract Pokémon creatures, which in turn attract additional Trainers/players, also known as potential customers. Retailers, restaurants, bars, and coffee shops have all taken advantage of nearby PokéStops. See examples #14, and #18 below.
* The Trainer/players hunt and capture Pokémon of differing rarity and value. The Pokémon have names and unique identities. That opens up possibilities for small business owners such as the bar that offered specific bounties. See example #17 below.
* Once a Player/trainer achieves Level 5, they must choose loyalty to one of three factions, Team Mystic, color Blue; Team Instinct, color Yellow; or Team Valor, color Red. As a businessman, your potential customer has therefore aligned themselves with a color and a team. That means your yellow merchandise suddenly has greater appeal to members of Team Instinct, your red items to Team Valor, and so on.
* Pokémon Go is a battery hog. Trainers/players are constantly draining their phones. This is a problem for them, and an opportunity for you.
* There are Twitter hashtags and Facebook groups for Pokémon fanatics. This means there are very affordable methods to get your message directly to local targeted Trainers/players.
* Lastly, Pokémon Go has been having problems with their servers. Too many people want to play, and Pokémon's servers have crashed which has led to frustration and thousands of internet memes. Like the game itself, the frustration can be the source of money making ideas. See the T-shirt example #45 below.
So with that out of the way, here are some ways that people and corporations are making money from the Pokémon Go craze. Look down this list. With some imagination, there are opportunities for you too.
1. The first and most obvious way to make money on this craze is to invest in Nintendo. The smartest investors put their money in before it hit big, but nothing breeds success like success. So who knows what will come next.
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