22:44
Faizan
Social proof is a great way to help you sell your products and services. Your potential clients want to be reassured that others (especially "people like them") are getting awesome results with your services. They want to see that other people are "doing it" as well.
Social proof is way more convincing than you saying how great your stuff is - displaying social proof is a way to toot your own horn without tooting it yourself.
Most coaches don't brag enough. We don't want to look "show-off-y", "pushy", and I get that. But it's not just about you! When you share the success of your clients:
You are CELEBRATING their success and cheering them on to achieve more.
You are INSPIRING others with "real people" example so they will take action.
You are stepping up and claiming that whatever you do, your secret sauce, your beliefs and your philosophy work! You confidence will elevate you to the next level in becoming a more powerful coach for your clients.
The most common kind of social proof is testimonials. Most testimonials are gathered at the end of a coaching program to demonstrate results.*
But you don't have to be limited to this format of sharing your clients' success! Anywhere, any time people talk about your awesomeness, make sure to share it out:
"In-progress" testimonials - halfway through a program, you can ask for feedback from a client. This can focus on her experience and her progress (e.g. "in just 4 weeks, I already lost 5 pounds and sleeping much better"). She will be all fired up and the testimonial will reflect this excitement.
When a client shares results with you in a session, you can share it on social media (you don't have to mention her name or any personal details, or you can ask for permission if you want to go into more details). E.g. "After 2 weeks of cleaning up her diet, my client's skin has cleared up." You can also tag your client for a shout out - be discrete, especially if it is personal and sensitive issues that you are working on.
When a client gives you a shout out on social media (e.g. Facebook, Twitter etc.), take a screenshot and ask for permission to post it on your website and social media. Of course, thank your client for the mention and acknowledge the work that she has done.
You can also embed a Facebook post of that shout out on your website - hover your cursor on the little arrow at the top right of the post, and you can see an option called "embed post". Click on it, and you will get a chunk of code. Copy that chunk of code and paste it to the html view of your webpage editor.
If helping clients to prepare healthy meal is your expertise, you can ask your clients to send you picture of what they cook for themselves after they followed your recommendations. This is great materials for all social media, especially Pinterest and Instagram.
If you have a good following and are doing a video launch, you can embed Facebook comments on your launch page to boost engagement.
Social proof is way more convincing than you saying how great your stuff is - displaying social proof is a way to toot your own horn without tooting it yourself.
Most coaches don't brag enough. We don't want to look "show-off-y", "pushy", and I get that. But it's not just about you! When you share the success of your clients:
You are CELEBRATING their success and cheering them on to achieve more.
You are INSPIRING others with "real people" example so they will take action.
You are stepping up and claiming that whatever you do, your secret sauce, your beliefs and your philosophy work! You confidence will elevate you to the next level in becoming a more powerful coach for your clients.
The most common kind of social proof is testimonials. Most testimonials are gathered at the end of a coaching program to demonstrate results.*
But you don't have to be limited to this format of sharing your clients' success! Anywhere, any time people talk about your awesomeness, make sure to share it out:
"In-progress" testimonials - halfway through a program, you can ask for feedback from a client. This can focus on her experience and her progress (e.g. "in just 4 weeks, I already lost 5 pounds and sleeping much better"). She will be all fired up and the testimonial will reflect this excitement.
When a client shares results with you in a session, you can share it on social media (you don't have to mention her name or any personal details, or you can ask for permission if you want to go into more details). E.g. "After 2 weeks of cleaning up her diet, my client's skin has cleared up." You can also tag your client for a shout out - be discrete, especially if it is personal and sensitive issues that you are working on.
When a client gives you a shout out on social media (e.g. Facebook, Twitter etc.), take a screenshot and ask for permission to post it on your website and social media. Of course, thank your client for the mention and acknowledge the work that she has done.
You can also embed a Facebook post of that shout out on your website - hover your cursor on the little arrow at the top right of the post, and you can see an option called "embed post". Click on it, and you will get a chunk of code. Copy that chunk of code and paste it to the html view of your webpage editor.
If helping clients to prepare healthy meal is your expertise, you can ask your clients to send you picture of what they cook for themselves after they followed your recommendations. This is great materials for all social media, especially Pinterest and Instagram.
If you have a good following and are doing a video launch, you can embed Facebook comments on your launch page to boost engagement.
Posted in: business
