21:39
Faizan
Those Wetzel Pretzel people got me! I'm walking in the mall, minding my own business, and there they are - those salespeople with those yummy samples. I take a free sample, my kids take one too - and the next thing I know, I am buying 3 pretzels and 3 strawberry lemonades for $17!! I went from taking their free giveaways to buying something.
What's going on here?!?
By getting free giveaways I get a chance to see/feel/experience what I would get if I bought the whole thing (or more). I got to try it out and see if I liked it. The last thing I want to do is have buyer's remorse. I don't want to regret the fact that I bought something that I shouldn't have. Is it just me or do you think this way too?
You need to make your customers feel like they won't regret buying your stuff.
By offering free giveaways, your customers get a taste of what it would be like to work with you or buy your product. It could be a free consultation or a sample of your product. Obviously, you don't want to work for free. You need to get paid. You are going to need to convert your free offers into sales …
Would you buy a car without test driving it?
People are more willing to try you out for free or for a few bucks rather than spend a bunch of money. Once they see value, they believe they wont regret buying your more expensive stuff. The question is, do you offer different services at different price points?
This is why you need a product/service funnel for your business.
The funnel is a way for you to strategically, over time, take your clients through different product/service offerings, from free/low price point to higher price points. The Wetzel people got me here with the free giveaways.
It's also easier to convert people that have bought your lower priced stuff to buy your higher priced stuff - than it is to simply convert prospects into buying your higher priced offerings.
Here is how your funnel should look from a pricing standpoint: free, low price, mid price, high prices. That's it. It's that simple.
Having a funnel benefits two people. You and your customer.
What's going on here?!?
By getting free giveaways I get a chance to see/feel/experience what I would get if I bought the whole thing (or more). I got to try it out and see if I liked it. The last thing I want to do is have buyer's remorse. I don't want to regret the fact that I bought something that I shouldn't have. Is it just me or do you think this way too?
You need to make your customers feel like they won't regret buying your stuff.
By offering free giveaways, your customers get a taste of what it would be like to work with you or buy your product. It could be a free consultation or a sample of your product. Obviously, you don't want to work for free. You need to get paid. You are going to need to convert your free offers into sales …
Would you buy a car without test driving it?
People are more willing to try you out for free or for a few bucks rather than spend a bunch of money. Once they see value, they believe they wont regret buying your more expensive stuff. The question is, do you offer different services at different price points?
This is why you need a product/service funnel for your business.
The funnel is a way for you to strategically, over time, take your clients through different product/service offerings, from free/low price point to higher price points. The Wetzel people got me here with the free giveaways.
It's also easier to convert people that have bought your lower priced stuff to buy your higher priced stuff - than it is to simply convert prospects into buying your higher priced offerings.
Here is how your funnel should look from a pricing standpoint: free, low price, mid price, high prices. That's it. It's that simple.
Having a funnel benefits two people. You and your customer.
Posted in: business
