07:16
Faizan
Online businesses are one of the hardest businesses to get going. This is because you never actually come face to face with your customers, so they don't have an image in their head about who you are. This sometimes means that the loyalty isn't there. They can just go to the cheapest website and it doesn't matter to them as long as they don't spend as much money.
One way to get around this is to have a picture of yourself on your logo. It doesn't have to be a photograph or anything like that, it can be like an avatar version of you. This is just so that when they think about your business, it becomes more personal and they are more likely to want to shop with you. They will be imagining you doing all the work yourself to get the item shipped out, even if you have a full workforce behind you.
Another way to connect with your customers is to send them out postcards on a monthly or quarterly basis. This does not mean you are sending them postcards from all the places you have travelled, this will just make them envious. This means sending them a postcard thanking them for their business and then giving them a special offer.
The special offer can be in the form of a code, with their initials in the code so that they feel like it is personal to them, or just a generic percentage off when they spend so much money. This will make them feel like they are appreciated and they will be more likely to spend the money in the store, and they will be more likely to have repeat business.
You have to make an effort to have some sort of relationship with the customers because they need to feel loyalty to you. If they are just blindly sitting in front of their computer, searching for the cheapest item, they will shop anywhere. You need to stand out among other online businesses so that they will use you again.
It seems like postcards can be a lot of work, especially if you are doing them as often as once a month and you have a massive mailing list. However, if you outsource the postcards, you can just pay a company to do the work for you.
There are online printing companies that will design the cards, print them and then mail them out for you. You just have to make sure all the details are correct and they are paid on time. You also have to supply the mailing list of course.
If you are thinking of using the postcard method and you are wondering if you should hire a printing company or not, there are two things you should consider. The price and the time it would take to do the postcards yourself. If it will take you weeks to do the postcards and the price is reasonable, then you should definitely outsource. If you are a computer wizz, then think about doing it yourself.
One way to get around this is to have a picture of yourself on your logo. It doesn't have to be a photograph or anything like that, it can be like an avatar version of you. This is just so that when they think about your business, it becomes more personal and they are more likely to want to shop with you. They will be imagining you doing all the work yourself to get the item shipped out, even if you have a full workforce behind you.
Another way to connect with your customers is to send them out postcards on a monthly or quarterly basis. This does not mean you are sending them postcards from all the places you have travelled, this will just make them envious. This means sending them a postcard thanking them for their business and then giving them a special offer.
The special offer can be in the form of a code, with their initials in the code so that they feel like it is personal to them, or just a generic percentage off when they spend so much money. This will make them feel like they are appreciated and they will be more likely to spend the money in the store, and they will be more likely to have repeat business.
You have to make an effort to have some sort of relationship with the customers because they need to feel loyalty to you. If they are just blindly sitting in front of their computer, searching for the cheapest item, they will shop anywhere. You need to stand out among other online businesses so that they will use you again.
It seems like postcards can be a lot of work, especially if you are doing them as often as once a month and you have a massive mailing list. However, if you outsource the postcards, you can just pay a company to do the work for you.
There are online printing companies that will design the cards, print them and then mail them out for you. You just have to make sure all the details are correct and they are paid on time. You also have to supply the mailing list of course.
If you are thinking of using the postcard method and you are wondering if you should hire a printing company or not, there are two things you should consider. The price and the time it would take to do the postcards yourself. If it will take you weeks to do the postcards and the price is reasonable, then you should definitely outsource. If you are a computer wizz, then think about doing it yourself.
Posted in: business
