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Faizan
Your business can profit hugely from the instant brand recognition and energy saving benefits that come with awnings and commercial shade structures. All you have to do is find the best suited awning for your facility. Read on to learn more about the importance of branding as well as appropriate styles and colors for commercial shade structures.
Branding. While the essence of its use may have been in practice for thousands of years, most cultural historians consider the 19th century and the beginnings of mass consumer goods a more useful starting point. Even the name itself, long before its application to product promotion, branding was a way to mark animals like horses and cattle, denoting ownership - either through words, or more commonly, symbols.
As a marketing term, those early roots are very much alive today. Whether its awnings and commercial shade structures or their more modern digital iterations, branding remains vital to a company's success. Often with fewer words contained in even the shortest elevator pitch, branding is about symbols, about colors, about flashy, (but not aggravating) methods of gaining potential customers' attentions. Think about it. A large billboard containing the Nike "swoosh" symbol is instantly recognizable. And not only does it instantly telegraph a large, successful company, secondary and tertiary meanings are also wrapped up in that iconic check mark. The same holds true for McDonalds and thousands of other companies.
When it comes to your business, Nike Swooshes and Golden Arches aren't all there is. Awnings and commercial shade structures have been proven to be very beneficial for businesses as well. Not too long ago, their presence was felt even more acutely on America's main thoroughfares and downtown commercial districts. There were so many in fact, that pedestrians in some cities could practically avoid getting wet from a rainstorm as so much of sidewalks were covered. Not surprisingly, shops and shop owners benefitted almost immediately following an awnings installation as they enjoyed greater foot traffic from increased visual appeal, lower energy bills due to cooler facilities as a result of the blocked sunrays, and more business from rapid brand recognition. Your business can also make the most of awnings provided you choose the right ones for your facility from the wide variety of shapes and colors of awnings that are available.
Branding. While the essence of its use may have been in practice for thousands of years, most cultural historians consider the 19th century and the beginnings of mass consumer goods a more useful starting point. Even the name itself, long before its application to product promotion, branding was a way to mark animals like horses and cattle, denoting ownership - either through words, or more commonly, symbols.
As a marketing term, those early roots are very much alive today. Whether its awnings and commercial shade structures or their more modern digital iterations, branding remains vital to a company's success. Often with fewer words contained in even the shortest elevator pitch, branding is about symbols, about colors, about flashy, (but not aggravating) methods of gaining potential customers' attentions. Think about it. A large billboard containing the Nike "swoosh" symbol is instantly recognizable. And not only does it instantly telegraph a large, successful company, secondary and tertiary meanings are also wrapped up in that iconic check mark. The same holds true for McDonalds and thousands of other companies.
When it comes to your business, Nike Swooshes and Golden Arches aren't all there is. Awnings and commercial shade structures have been proven to be very beneficial for businesses as well. Not too long ago, their presence was felt even more acutely on America's main thoroughfares and downtown commercial districts. There were so many in fact, that pedestrians in some cities could practically avoid getting wet from a rainstorm as so much of sidewalks were covered. Not surprisingly, shops and shop owners benefitted almost immediately following an awnings installation as they enjoyed greater foot traffic from increased visual appeal, lower energy bills due to cooler facilities as a result of the blocked sunrays, and more business from rapid brand recognition. Your business can also make the most of awnings provided you choose the right ones for your facility from the wide variety of shapes and colors of awnings that are available.
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