Monday, 13 August 2018

Business and Wellness: The Message Matters

The message that doesn't get sent never gets received. This sounds like a simple concept, right? If you don't say something, no one will hear you. It reminds me of the old tree in the woods question, but for some reason it seems even more concrete.

When it comes to business, most things are concrete. You have a clear price, revenue and costs. The product you sell has particular specs and needs. The services you provide have particular requirements and processes. If something has to be done a certain way, you make it clear to everyone involved that that is the way it needs to be done.

When it comes to healthcare, things are pretty concrete. Now, many would argue that they are not concrete at all which is causing confusion and chaos among many employers and employees. I would argue that healthcare (or more specifically- health) is more concrete than we think it is.

Think about it:
What happens when you get sick?
You go to the doctor and get care. It costs money.

What happens when you prevent sickness?
You don't need to go to the doctor to get care. It saves money.

That sounds pretty concrete to me. The best part about this is that companies already know how simple this concept is and are making it work for them. They have started to ask themselves these questions and they are seeing the results:

What happens when my employees are healthy and we prevent added medical expenses? We save money.

It is that clear. What is not always clear is the method they can use to prevent these expenses and improve employee health. That is not a one-sized fits all answer and we will continue to cover the ins and outs of that. Today, it is not about the details of a successful wellness program. Today it is about the simple message.

The message can be seen above: when we prevent, we save. When we don't prevent, we spend more. This is not difficult to understand and it is certainly not difficult to see in our current situation. All we hear about is how healthcare costs are rising and how health continues to decline. This is a direct correlation, the kind of direct correlation that makes this message so very clear.

When companies try to make a difference in their situation, they have many choices. The details are difficult to understand when compared to the simple message of health. The strategy itself doesn't have to be difficult though. A complicated process can be made simple as long as the message remains simple: Health is a priority and we are going to create an environment that supports it.

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