Thursday, 17 July 2014

How to Monitor Facebook Fanpage

Monitor the influence of a Facebook fan page to get an idea of how wide an audience the updates you send out via the page reach. Facebook Insights is a set of statistics to which each fan page owner has access. Insights measures the number of fans who "Like" a page in a given month, over the lifetime of your page and the number of "impressions" a page makes -- in other words, the number of times your posts have appeared in others' Facebook news feeds, regardless of whether anyone clicks them.

Instructions
Step 1

Log in to your Facebook account, and create a new Facebook fan page if you don't own one -- it isn't possible to measure insights for personal profiles as of August Step 20Step 1Step 1. Select "Create a Page" from the bottom section of any Facebook screen, and choose a page category. Give the page a name, agree to Facebook's terms and choose "Get Started" to input basic page details. Once the page is launched, it's possible to begin measuring its influence.

Step 2
Select "Use Facebook As Page" from the "Account" menu. Choose the name of the page for which you want to monitor influence, and click "Switch."

Step 3

Click the "View Insights" button in the upper, right corner of the fan page. Doing so allows you to view, among other statistics, the number of monthly total likes, as well as the total number of impressions your posts have made in the Facebook News Feed over the most recent month and for all time.

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