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Faizan
Effective advertising is crucial to publicizing brands and enhancing the reputation of companies and their products. Because it's so important, businesses devote a major portion of their financial resources to advertising -- whether by Internet, direct mail, television or social media. The services of commercial advertising specialists are also always in demand. Advertising salaries vary with the type of work and level of responsibility, but many jobs pay more than six figures annually.
Salaries of Different Commercial Advertising Positions
There are a number of different types of jobs in commercial advertising. For example, graphic designers averaged $50,190 per year as of 2013 working in advertising and public relations, according to the U.S. Bureau of Labor Statistics. Copywriters in these industries averaged a significantly higher annual pay of $77,780. Art directors for advertising and public relations firms were even more highly paid, averaging $99,920 per year. Advertising managers in all industries averaged $112,870 annually, while those working for advertising or public relations firms received an annual average wage of $139,020. Therefore, the type of commercial advertising job you land has a significant impact on your salary.
Level of Education
Another factor that may affect the salary of a commercial advertising professional is the level of education he has obtained. Although a college degree isn't always required to work in the advertising industry, it is preferred and can help to increase your annual salary. In addition, having the right degree for the area in which you want to focus also helps. For example, in 2006, the U.S. Bureau of Labor Statistics indicated that those who received a degree in marketing received higher salaries than those with a degree in advertising. Furthermore, highly technical or creative positions, such as graphic design specialists and artists, typically require at least a two-year degree.
Influence of Location
Location is another key component to consider when determining the typical salary for any type of commercial advertising position. Those who are serious about earning higher salaries in commercial advertising should move to more populated cities such as Boston, New York, San Francisco, Los Angeles, Seattle or Pittsburgh: These are known as advertising “hot spots,” meaning there are more jobs available here that offer better opportunities for professional growth and a higher overall salary potential.
Additional Skills
Employers not only look at the educational achievements of applicants when selecting new team members — they also look for additional skills that may be of value in your chosen field. For example, all commercial advertising professionals should be creative, possess excellent communication skills and work well with others. However, applicants who are able to speak more than one language, who are particularly knowledgeable about certain computer programs or who possess unique skills that set them apart from their peers may be at an advantage in the salary competition.
Salaries of Different Commercial Advertising PositionsThere are a number of different types of jobs in commercial advertising. For example, graphic designers averaged $50,190 per year as of 2013 working in advertising and public relations, according to the U.S. Bureau of Labor Statistics. Copywriters in these industries averaged a significantly higher annual pay of $77,780. Art directors for advertising and public relations firms were even more highly paid, averaging $99,920 per year. Advertising managers in all industries averaged $112,870 annually, while those working for advertising or public relations firms received an annual average wage of $139,020. Therefore, the type of commercial advertising job you land has a significant impact on your salary.
Level of Education
Another factor that may affect the salary of a commercial advertising professional is the level of education he has obtained. Although a college degree isn't always required to work in the advertising industry, it is preferred and can help to increase your annual salary. In addition, having the right degree for the area in which you want to focus also helps. For example, in 2006, the U.S. Bureau of Labor Statistics indicated that those who received a degree in marketing received higher salaries than those with a degree in advertising. Furthermore, highly technical or creative positions, such as graphic design specialists and artists, typically require at least a two-year degree.
Influence of Location
Location is another key component to consider when determining the typical salary for any type of commercial advertising position. Those who are serious about earning higher salaries in commercial advertising should move to more populated cities such as Boston, New York, San Francisco, Los Angeles, Seattle or Pittsburgh: These are known as advertising “hot spots,” meaning there are more jobs available here that offer better opportunities for professional growth and a higher overall salary potential.
Additional Skills
Employers not only look at the educational achievements of applicants when selecting new team members — they also look for additional skills that may be of value in your chosen field. For example, all commercial advertising professionals should be creative, possess excellent communication skills and work well with others. However, applicants who are able to speak more than one language, who are particularly knowledgeable about certain computer programs or who possess unique skills that set them apart from their peers may be at an advantage in the salary competition.
Posted in: Advertising
