23:36
Faizan
Insurance for life, health, home, business and automobiles is a necessity for many people; therefore, leads are just about everywhere. Persuading people to choose your agency, however, involves lots of legwork, communication and the ability to stand out from the rest. Advertising plays a big role in attracting customers, locally and online.
Create an effective, memorable brand. If you are an independent agent selling insurance for many carriers, you have freedom to design your own logo. Employ a graphic designer or advertising firm to develop a design that clearly represents your agency. Exclusive agents will have use of the existing brand of the company for which they sell insurance.
Develop your own or hire a web design firm to create a professional website for your agency. Include all relevant contact information, business hours, locations, products and services offered, affiliations with local and national insurance organizations, and the insurance companies for which you sell products. Even if you don't have a large budget for marketing, you can create a relatively inexpensive landing page that will direct people to your brick-and-mortar office, display your logo and give an overview of what your agency has to offer.
Join social networking sites such as Facebook, Twitter or LinkedIn, and seek people who are in need of your services. For example, if you specialize in commercial insurance, target small-business owners and entertainers. If you sell homeowner's insurance, seek new home buyers. Network with other agents as well, who may be able to provide advice and leads.
Purchase promotional materials. Business cards, pens, calendars and notepads that include your logo, catch phrase and contact information can be left with contacts and dropped off at local businesses.
Purchase space in local newspapers within your sales territory. Some publications have a separate Business section where local companies are featured. Contact these publications to inquire about getting featured. Space in the Classified section can be an affordable option if you don't have a large advertising budget.
Join and actively participate in local organizations such as the Chamber of Commerce in your community or a small-business association. Get to know other business owners in your community to help you obtain leads and referrals.
Purchase television and radio spots, if your advertising budget allows. Consider sponsoring programming for local PBS stations or community events held by local media, such as contests, concerts and food drives.
Create an effective, memorable brand. If you are an independent agent selling insurance for many carriers, you have freedom to design your own logo. Employ a graphic designer or advertising firm to develop a design that clearly represents your agency. Exclusive agents will have use of the existing brand of the company for which they sell insurance.
Develop your own or hire a web design firm to create a professional website for your agency. Include all relevant contact information, business hours, locations, products and services offered, affiliations with local and national insurance organizations, and the insurance companies for which you sell products. Even if you don't have a large budget for marketing, you can create a relatively inexpensive landing page that will direct people to your brick-and-mortar office, display your logo and give an overview of what your agency has to offer.
Join social networking sites such as Facebook, Twitter or LinkedIn, and seek people who are in need of your services. For example, if you specialize in commercial insurance, target small-business owners and entertainers. If you sell homeowner's insurance, seek new home buyers. Network with other agents as well, who may be able to provide advice and leads.
Purchase promotional materials. Business cards, pens, calendars and notepads that include your logo, catch phrase and contact information can be left with contacts and dropped off at local businesses.
Purchase space in local newspapers within your sales territory. Some publications have a separate Business section where local companies are featured. Contact these publications to inquire about getting featured. Space in the Classified section can be an affordable option if you don't have a large advertising budget.
Join and actively participate in local organizations such as the Chamber of Commerce in your community or a small-business association. Get to know other business owners in your community to help you obtain leads and referrals.
Purchase television and radio spots, if your advertising budget allows. Consider sponsoring programming for local PBS stations or community events held by local media, such as contests, concerts and food drives.
Posted in: Small Business Ideas
