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Faizan
Banks and CCTV have been "married" for some time as lobby conditions are a perfect area to communicate with customers. CCTV and digital signage have evolved into sophisticated communications links between bank and depositor as electronic improvements permit the broadcasting of wide varieties of information. Customers visiting bank branches are often waiting to see a teller, loan officer, or customer service person. With full control over their CCTV "narrowcast" (versus broadcast), banks can mix advertising with news and weather, for example.
CCTV and Digital Signage in Banks
CCTV Also Used for Security Purposes
Long before banks used CCTV for advertising and customer relations, closed circuit TV was used for all manner of security issues. You'll find CCTV cameras sweeping the perimeter and parking areas, lobbies, drive-up windows and ATMS. Almost everyone who has worked in the industry and many customers have used CCTV to prevent and/or identify illegal activity at banking facilities. Video tapes and digital recordings capture the faces and activities of everyone using bank properties. These are archived by date, so prior recordings can be located and used to solve problems and help apprehend perpetrators of illegal bank activity. For example, someone knowingly cashes an NSF or stolen check. Upon contact, they deny visiting the bank and cashing the check fraudulently. Accessing the CCTV video for the day in question should show the person and the problem check. Case closed.
CCTV Security Camera Designs
Choices for Bank Programming and Narrowcasting Have Increased
Originally used for simple marketing messages (current interest rates on savings or loan accounts, mortgage rates and popular account features), CCTV can now offer one or more cable/satellite TV networks, news headlines, up-to-the-minute weather forecasts or a mix of advertising with other programming. Using CCTV, branches in different areas can target their narrowcasting programs to appeal to the nature of their customer base. For example, a branch in the financial district might narrowcast stock market activity with advertising and financial news. Conversely, a branch in a rural location might have programs dedicated to farm issues, produce and livestock prices, extended weather forecasts and marketing messages.
CCTV and Digital Signage in Banks
CCTV Also Used for Security Purposes
Long before banks used CCTV for advertising and customer relations, closed circuit TV was used for all manner of security issues. You'll find CCTV cameras sweeping the perimeter and parking areas, lobbies, drive-up windows and ATMS. Almost everyone who has worked in the industry and many customers have used CCTV to prevent and/or identify illegal activity at banking facilities. Video tapes and digital recordings capture the faces and activities of everyone using bank properties. These are archived by date, so prior recordings can be located and used to solve problems and help apprehend perpetrators of illegal bank activity. For example, someone knowingly cashes an NSF or stolen check. Upon contact, they deny visiting the bank and cashing the check fraudulently. Accessing the CCTV video for the day in question should show the person and the problem check. Case closed.
CCTV Security Camera Designs
Choices for Bank Programming and Narrowcasting Have Increased
Originally used for simple marketing messages (current interest rates on savings or loan accounts, mortgage rates and popular account features), CCTV can now offer one or more cable/satellite TV networks, news headlines, up-to-the-minute weather forecasts or a mix of advertising with other programming. Using CCTV, branches in different areas can target their narrowcasting programs to appeal to the nature of their customer base. For example, a branch in the financial district might narrowcast stock market activity with advertising and financial news. Conversely, a branch in a rural location might have programs dedicated to farm issues, produce and livestock prices, extended weather forecasts and marketing messages.
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