Many websites integrate with Facebook user accounts, allowing you to sign in using your Facebook login information. While you could log in to each site individually, signing in via Facebook makes your Web use more interactive, more social and potentially more secure. Facebook boasts over a billion active users, making it the interaction platform of choice for more than a few site administrators.
Ease of Use
Depending on how active a Web user you are, chances are good that you visit a few different websites each day. If you use your Facebook login information to sign in, you save yourself the trouble of memorizing and tracking a different login for every site you visit. Signing in via Facebook enables you to log in to a site without going through a cumbersome registration process or needing to remember a new username.
Social Networking
When you’re logged in to a site via Facebook, you have a collection of special functions available to you. You can see which of your friends have visited the site, share content to your news feed and interact directly with other Facebook users browsing the same page. When signed in via Facebook, everything you do on a given site can easily be snipped and shared with your social network -- no copying and pasting required.
The Custom Web
Some websites use the public information in your Facebook profile to better tailor information to you. For instance, a site may show special deals in your home city, or use your public interests to determine which ads to show you. When you’re signed in via Facebook, the sites you visit have a better idea of who you are and what you like, leading to a more personalized web experience. Customization varies from site to site.
Security
One of the big benefits of logging in via Facebook is that all sites using the Facebook sign-in protocol have to follow a specific set of rules regarding your privacy. Sites cannot access non-public Facebook information, and since Facebook handles the login process, you are not putting your username and password into the site owner's hands. Additionally, all sites must delete any information pulled from your Facebook account on request.
Ease of Use
Depending on how active a Web user you are, chances are good that you visit a few different websites each day. If you use your Facebook login information to sign in, you save yourself the trouble of memorizing and tracking a different login for every site you visit. Signing in via Facebook enables you to log in to a site without going through a cumbersome registration process or needing to remember a new username.
Social Networking
When you’re logged in to a site via Facebook, you have a collection of special functions available to you. You can see which of your friends have visited the site, share content to your news feed and interact directly with other Facebook users browsing the same page. When signed in via Facebook, everything you do on a given site can easily be snipped and shared with your social network -- no copying and pasting required.
The Custom Web
Some websites use the public information in your Facebook profile to better tailor information to you. For instance, a site may show special deals in your home city, or use your public interests to determine which ads to show you. When you’re signed in via Facebook, the sites you visit have a better idea of who you are and what you like, leading to a more personalized web experience. Customization varies from site to site.
Security
One of the big benefits of logging in via Facebook is that all sites using the Facebook sign-in protocol have to follow a specific set of rules regarding your privacy. Sites cannot access non-public Facebook information, and since Facebook handles the login process, you are not putting your username and password into the site owner's hands. Additionally, all sites must delete any information pulled from your Facebook account on request.