21:40
Faizan
Facebook, with a reach wide enough to inspire the creation of a major motion picture, is part of the continuum of Web services called social networking. This network is often tapped for its marketing potential, and Facebook supports that through the "Pages" feature, which gives companies and major figures a space to communicate with fans. In addition to posting information for those fans, you can also send targeted updates to their Facebook inboxes.
Sending a Mass Message to Your Fans
To send a message to everyone who has "Liked" your Facebook fan page, access the page and switch to edit mode by clicking on "Edit Page" in the upper-right portion of the screen. If that button says "View Page" instead, then you're already in edit mode. On the left side, click on "Resources" next to the flag icon. The resulting page has a list of links. Find and click on "Send an Update," which has an envelope icon next to it. From the following screen, you can filter which of your fans you want to send a message to or send to all of them at once. The message appears in the "Other" folder of each recipient's Facebook inbox.
Mass Email Vs. Mass Messaging
This communication method offered by Facebook is not the same as mass emailing, as it does not go directly to email inboxes. Rather it is better termed "mass messaging." However, all Facebook users automatically get Facebook messaging, and those users receive notifications from Facebook when new messages arrive. This means notification of your mass update reaches your fans by various means, possibly including their mobile phones and standard email. The message itself can then be read anywhere your fans use Facebook.
Facebook Policy
Facebook policy states that sending a message with the same content multiple times may be considered spamming. If Facebook decides you are spamming, it may send you a warning or shut down your page. Note that individual fans can "Unlike" your page or report it to the Facebook administrators if they feel your messages are too spam-like.
Considerations
Mass emailing is a delicate affair, and the difference between "spam" and a useful broadcast can be subjective. As such, make sure your mass messages contain information that is relevant or interesting to your fans. Make each message useful in a way that is unique from past messages and never repeat messages verbatim.
Sending a Mass Message to Your Fans
To send a message to everyone who has "Liked" your Facebook fan page, access the page and switch to edit mode by clicking on "Edit Page" in the upper-right portion of the screen. If that button says "View Page" instead, then you're already in edit mode. On the left side, click on "Resources" next to the flag icon. The resulting page has a list of links. Find and click on "Send an Update," which has an envelope icon next to it. From the following screen, you can filter which of your fans you want to send a message to or send to all of them at once. The message appears in the "Other" folder of each recipient's Facebook inbox.
Mass Email Vs. Mass Messaging
This communication method offered by Facebook is not the same as mass emailing, as it does not go directly to email inboxes. Rather it is better termed "mass messaging." However, all Facebook users automatically get Facebook messaging, and those users receive notifications from Facebook when new messages arrive. This means notification of your mass update reaches your fans by various means, possibly including their mobile phones and standard email. The message itself can then be read anywhere your fans use Facebook.
Facebook Policy
Facebook policy states that sending a message with the same content multiple times may be considered spamming. If Facebook decides you are spamming, it may send you a warning or shut down your page. Note that individual fans can "Unlike" your page or report it to the Facebook administrators if they feel your messages are too spam-like.
Considerations
Mass emailing is a delicate affair, and the difference between "spam" and a useful broadcast can be subjective. As such, make sure your mass messages contain information that is relevant or interesting to your fans. Make each message useful in a way that is unique from past messages and never repeat messages verbatim.
Posted in: facebook
