Google Analytics is considered one of the best and most efficient free traffic analysis software solutions available. As it is developed to handle just about any sized website and has a fair number of advanced capabilities that are regularly updated, it is used by many small, medium and large online business owners. It is not possible to reprocess old information, which means that Google Analytic goals are not retroactive.
Reports
The basic install for Google Analytics is fairly straightforward, and covered by the Google Docs program. After ensuring that the newest codes are used, it is essential to make sure that the tracking code appears only one time on all of the web pages. This is because Google Analytics does not apply configuration changes to prior data in its report program. Therefore, after a new filter, or a new default webpage is entered, analytics reports generated will not reflect those changes. Goal settings changes will only be reflected in reports generated after the settings were changed.
No Retroactive Capability
When changes are made on goal setups between reports, Google Analytics will not reflect any prior changes made to the setup. Whatever changes are made in settings such as adding a URL in the Define Funnel, or adjusting the Goal Value, these changes will only be reflected on future reports from that time forward. These changes will not impact past reports at any time. For example, running a report date for a prior day after settings changes have been made will not accurately reflect those new setting adjustments.
Set Up
Care should be taken in the Google Analytics setup process. This is because it is not possible to make configuration changes for data from old reports, such as applying new filters or changing default home page filenames. Before setting up Google Analytics for your website, review the best practices recommendations of several online authorities to determine how to proceed. This will make it more possible for you to set up the Main Website Profile Information section in Google Analytics to include the most valuable tracking goals possible for your situation. For example, you may choose to begin by setting up one basic goal, and then grouping the goals into sets. The "Add goal" link on the left can be used to create suitable sets of goals.
Historical Report Data
Google Analytics does not have the capability of tracking historical data and applying new settings changes made to old data. Only upcoming reports will reflect new Goals or URLs changes.
The basic install for Google Analytics is fairly straightforward, and covered by the Google Docs program. After ensuring that the newest codes are used, it is essential to make sure that the tracking code appears only one time on all of the web pages. This is because Google Analytics does not apply configuration changes to prior data in its report program. Therefore, after a new filter, or a new default webpage is entered, analytics reports generated will not reflect those changes. Goal settings changes will only be reflected in reports generated after the settings were changed.
No Retroactive Capability
When changes are made on goal setups between reports, Google Analytics will not reflect any prior changes made to the setup. Whatever changes are made in settings such as adding a URL in the Define Funnel, or adjusting the Goal Value, these changes will only be reflected on future reports from that time forward. These changes will not impact past reports at any time. For example, running a report date for a prior day after settings changes have been made will not accurately reflect those new setting adjustments.
Set Up
Care should be taken in the Google Analytics setup process. This is because it is not possible to make configuration changes for data from old reports, such as applying new filters or changing default home page filenames. Before setting up Google Analytics for your website, review the best practices recommendations of several online authorities to determine how to proceed. This will make it more possible for you to set up the Main Website Profile Information section in Google Analytics to include the most valuable tracking goals possible for your situation. For example, you may choose to begin by setting up one basic goal, and then grouping the goals into sets. The "Add goal" link on the left can be used to create suitable sets of goals.
Historical Report Data
Google Analytics does not have the capability of tracking historical data and applying new settings changes made to old data. Only upcoming reports will reflect new Goals or URLs changes.


03:38
Faizan
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