05:01
Faizan
Introduction
This might sound obvious but did you know that if you are marketing to everyone you market to no one? It's possible it will work but chances are your margins will be affected by inefficient marketing. A bigger question to ask, how well do you know your customer? How much information can you provide about them at the drop of a hat?
I will use an example of a mobile DJ company I used to own although the gist of this model applies to most businesses if not all. If you are struggling to get people through to your offers consistently online or offline... read on.
Who Are They?
The answer to this question allows us to gain a general understanding of how our customer looks like, where they live etc. In my mobile DJ context where I did weddings, this would be couples between ages 25-35 who have been in a relationship for 3 years plus. They also live in Perth, Australia within a 50-kilometre radius of where my business was located. People in this age group who have been dating for that amount of time would generally be considering longterm commitment right? This also means I am willing to drive 100 kilometres and I have resources to do any gig within this radius.
What Do They Do?
This question allows us to answer some basic information about the day in the life of our ideal customer. Where they work, their income levels, and what they do for fun. This also provides information about what sort of people they are likely to be. Feels a little weird acting 'big brother' but I had to get past that mindset if I wanted to nail this modelling in my businesses. This thinking allows me to present my offers directly to somebody who actually needs what I have. Isn't that powerful?
This might sound obvious but did you know that if you are marketing to everyone you market to no one? It's possible it will work but chances are your margins will be affected by inefficient marketing. A bigger question to ask, how well do you know your customer? How much information can you provide about them at the drop of a hat?
I will use an example of a mobile DJ company I used to own although the gist of this model applies to most businesses if not all. If you are struggling to get people through to your offers consistently online or offline... read on.
Who Are They?
The answer to this question allows us to gain a general understanding of how our customer looks like, where they live etc. In my mobile DJ context where I did weddings, this would be couples between ages 25-35 who have been in a relationship for 3 years plus. They also live in Perth, Australia within a 50-kilometre radius of where my business was located. People in this age group who have been dating for that amount of time would generally be considering longterm commitment right? This also means I am willing to drive 100 kilometres and I have resources to do any gig within this radius.
What Do They Do?
This question allows us to answer some basic information about the day in the life of our ideal customer. Where they work, their income levels, and what they do for fun. This also provides information about what sort of people they are likely to be. Feels a little weird acting 'big brother' but I had to get past that mindset if I wanted to nail this modelling in my businesses. This thinking allows me to present my offers directly to somebody who actually needs what I have. Isn't that powerful?
Posted in: internet
