06:53
Faizan
Understanding Content Marketing... In Less Than 5 Minutes
There's been a lot of talk lately about the term "Content Marketing" but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most.
In this case, anyone who is in business needs to understand what this term means.
So at the risk of using "industry jargon" and not make any assumptions that all entrepreneurs and business owners know what this term means, plus why they should know about it to begin with, today's article will shed some light on the content marketing subject.
What is Content Marketing?
The Content Marketing Institute defines content marketing as being a "strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action."
What this means to you is the need to create articles, images, audios and/or videos that can be shared to your followers through various means, with the intention of attracting your ideal target market so they will eventually convert into being a paying customer.
And once that content is created, then it can be re-purposed and re-distributed again as a new form of media.
For instance, I post a video eTip on YouTube but it doesn't stop there. l can then make a blog article out of it by embedding the video into the blog post. From there, I'll send out a newsletter with a snippet to the same blog article.
There's been a lot of talk lately about the term "Content Marketing" but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most.
In this case, anyone who is in business needs to understand what this term means.
So at the risk of using "industry jargon" and not make any assumptions that all entrepreneurs and business owners know what this term means, plus why they should know about it to begin with, today's article will shed some light on the content marketing subject.
What is Content Marketing?
The Content Marketing Institute defines content marketing as being a "strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action."
What this means to you is the need to create articles, images, audios and/or videos that can be shared to your followers through various means, with the intention of attracting your ideal target market so they will eventually convert into being a paying customer.
And once that content is created, then it can be re-purposed and re-distributed again as a new form of media.
For instance, I post a video eTip on YouTube but it doesn't stop there. l can then make a blog article out of it by embedding the video into the blog post. From there, I'll send out a newsletter with a snippet to the same blog article.
Posted in: internet
