21:26
Faizan
If you give the paper, The Aesthetics of Reading, a look, you'll be able to see how intricate and complex typography really is, why it needs to be such a focus, and how it effects on the reader's mood and cognitive performance.
But if you don't have the time or would just like me to summarize it all, well, here it is.
Researchers found after the study was that if the document is properly typeset, it not only makes it easier to read, but also pleasing and easier. On the other hand, bad typography makes it harder to read the version which quite obviously, in return, makes people disinterested. If whatever you're designing is properly typeset, you can put in as much information as you'd like and it would still not be a nuisance to read.
It was also found that good typography boosts cognitive performance. This means that good typography makes it easier to perform whatever task is needed. Now, I bet that is something you did not expect.
Typography has a very clear effect on the mood of the reader and also impacts productivity, engagement and creativity.
Now, moving on to explaining the effects a little more in depth.
Why It Matters
If you're not even sure why you should pay attention to typography, to make it simple, it's how you can keep your reader's attention to your illustration, brand or design. Yes, pictures can speak a thousand words, and so can your logo or other illustration. But typography plays quite a bit into how long they keep looking at your work, and the impact it makes on them.
The fonts, colors, sizes and everything else you use matter. You can give this study a read if you want more information. Typography may be an art but you still have to look at its roots in human cognition.
You can grab attention by styling your words differently, and even add them to a priority or importance list which makes it easier for the human brain to analyze and understand them and makes mental processing easier.
But if you don't have the time or would just like me to summarize it all, well, here it is.Researchers found after the study was that if the document is properly typeset, it not only makes it easier to read, but also pleasing and easier. On the other hand, bad typography makes it harder to read the version which quite obviously, in return, makes people disinterested. If whatever you're designing is properly typeset, you can put in as much information as you'd like and it would still not be a nuisance to read.
It was also found that good typography boosts cognitive performance. This means that good typography makes it easier to perform whatever task is needed. Now, I bet that is something you did not expect.
Typography has a very clear effect on the mood of the reader and also impacts productivity, engagement and creativity.
Now, moving on to explaining the effects a little more in depth.
Why It Matters
If you're not even sure why you should pay attention to typography, to make it simple, it's how you can keep your reader's attention to your illustration, brand or design. Yes, pictures can speak a thousand words, and so can your logo or other illustration. But typography plays quite a bit into how long they keep looking at your work, and the impact it makes on them.
The fonts, colors, sizes and everything else you use matter. You can give this study a read if you want more information. Typography may be an art but you still have to look at its roots in human cognition.
You can grab attention by styling your words differently, and even add them to a priority or importance list which makes it easier for the human brain to analyze and understand them and makes mental processing easier.
Posted in: arts
