Wednesday, 21 February 2018

How To Become A Thought Leader In Your Industry

What is a thought leader?

A thought leader is a recognised expert; a go-to person in a particular field. They are by definition individuals or organisations who are foremost in their industry. This perception of being a leader in your field is, in itself, a benefit of being a thought leader, as having a title of such prestige is likely to bring increased business opportunities and professional rewards to your door.

Why is it important to become one?

A thought leader will be rewarded greatly in accolades and commercial coverage, and will be respected as a standout, authoritative professional in their area of business. Additionally, a thought leader is influential in their field and can promote themself effectively and efficiently, which gives them great potential to expand their business and to develop lucrative new opportunities.

How can I become one?

Firstly, it is important to master your chosen field, to know and understand your target audience and to be clear about what your core message is. Once you're sure that you have achieved these things, you can then undertake the following steps:

1) Self-publish regularly

Developing your presence, name and brand are hugely important. You can use blogs, social media, podcasts and other relevant avenues to publish your material and build authority in your field. Be creative and innovative, but use tried and tested channels also. As you become more established, you will likely get the opportunity to write in publications of greater prestige, in industry journals or magazines and for other authoritative blogs in your field.

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