Creating an eCourse is a great way to get subscribers to your list. An eCourse is also a great way to give information to your subscribers that they need, as well as a way to market other information to them. It's important to build trust with your subscribers and you can do that with a well written and planned out eCourse.
But, there are some best practices for your eCourse that you should be aware of when using an eCourse as subscription bait, either free or paid.
1. Craft Well Written Opt-In Messages - Tell your subscribers what to expect in the opt-in information. That way they will know that they're going to get more than just the eCourse. Letting them know this will do two things. One, it will prepare your subscriber to get more than just the course; and two, it will give them the opportunity to say no or yes. The best subscribers know what they're getting into when they opt in.
2. Make the Most of Your Thank You Message - Once they opt in, send them a thank you message. This is a great place to include extra information about what they're going to receive, again, and other opportunities that you have for them. If every single message you send out is packed with information, you'll be more likely to get a positive response.
3. Craft Your Course Series Carefully - If you've promised your subscribers a ten-day email course, each day of the course should be very well defined and stand on its own but also make them excited for the next course delivery. Remember a ten-day course doesn't have to be delivered one each day; it can be one each week with other information in between.
4. Create Offers within Course Messages - Each course message is a great time to include offers to the subscribers for other products and services or information that you promote. You can send them to affiliate products and services that coincide with what you're teaching them in the course.
But, there are some best practices for your eCourse that you should be aware of when using an eCourse as subscription bait, either free or paid.
1. Craft Well Written Opt-In Messages - Tell your subscribers what to expect in the opt-in information. That way they will know that they're going to get more than just the eCourse. Letting them know this will do two things. One, it will prepare your subscriber to get more than just the course; and two, it will give them the opportunity to say no or yes. The best subscribers know what they're getting into when they opt in.
2. Make the Most of Your Thank You Message - Once they opt in, send them a thank you message. This is a great place to include extra information about what they're going to receive, again, and other opportunities that you have for them. If every single message you send out is packed with information, you'll be more likely to get a positive response.
3. Craft Your Course Series Carefully - If you've promised your subscribers a ten-day email course, each day of the course should be very well defined and stand on its own but also make them excited for the next course delivery. Remember a ten-day course doesn't have to be delivered one each day; it can be one each week with other information in between.
4. Create Offers within Course Messages - Each course message is a great time to include offers to the subscribers for other products and services or information that you promote. You can send them to affiliate products and services that coincide with what you're teaching them in the course.