04:59
Faizan
When you write and post content, there are several different results that you expect to achieve. One of those results is engagement with your readers. Ironically, that is the easy part. What is much more difficult is measuring the engagement in a way that gives you a clear understanding if what you are doing is working effectively.
The vagueness of the term, "engagement"
When it comes to a typical conversation that you might have with another person (face to face), you probably have a good idea about what engagement is. You converse with the other person and the conversation is exciting and compelling. Both you and the other person are interested in what you both have to say. You have succeeded at engaging each other. However, as obvious as it may be in that context, it may be much more difficult to determine engagement online. Basically, you need to figure out if your content is engaging in general.
What is content reach?
What is meant by the term, "content reach" is the number of readers who read your content, even if they don't read it all the way to the end. Of course, if a person reads your content for three seconds and then walks away, how much good does it actually do you and your business? It is not particularly useful. In fact, to take it one step further, it is practically meaningless because if the person is not willing to read your content all the way to the end, there is no chance that the person will share your content with anyone else.
Your goal is that the person reads your content (and, of course, becomes highly engaged) and wants to continue to read what you are sharing on an ongoing, long-term basis. That is one of the many good ways that you build a solid relationship with the other person.
The vagueness of the term, "engagement"
When it comes to a typical conversation that you might have with another person (face to face), you probably have a good idea about what engagement is. You converse with the other person and the conversation is exciting and compelling. Both you and the other person are interested in what you both have to say. You have succeeded at engaging each other. However, as obvious as it may be in that context, it may be much more difficult to determine engagement online. Basically, you need to figure out if your content is engaging in general.
What is content reach?
What is meant by the term, "content reach" is the number of readers who read your content, even if they don't read it all the way to the end. Of course, if a person reads your content for three seconds and then walks away, how much good does it actually do you and your business? It is not particularly useful. In fact, to take it one step further, it is practically meaningless because if the person is not willing to read your content all the way to the end, there is no chance that the person will share your content with anyone else.
Your goal is that the person reads your content (and, of course, becomes highly engaged) and wants to continue to read what you are sharing on an ongoing, long-term basis. That is one of the many good ways that you build a solid relationship with the other person.
Posted in: internet
