02:11
Faizan
You are the heart of your business. And clients are the lifeblood?.
OK, the medical analogy may not be for everyone, but hopefully you get the picture.
Clients give you the means to create flow, and they receive what you have to give out into the world.
Most businesses have client interactions that involve meetings. My goal for this article is to set you up for the best possible in-person interactions with your clients that you can have!
So let's begin. What is the goal for every single client meeting?
Anyone?
OK, I'll just say it. It's connection.
Whether it's to deliver what you promised (your offering), to talk about an upcoming project or product, or to show a great big thank you by taking them to lunch, connection is always the platform for any meeting with a client.
If you have connection with your client going for you, it's the vital link between strangers and friends, between mild interest and strong loyalty.
Connection is what you want to nurture, to cultivate, like a garden that keeps bearing fruit.
Connecting with your clients isn't a nice-to-have, if you want to retain those clients and save yourself a ton of work and time finding new clients every time you want to offer something. It's a necessity.
Plus - and this is huge - you get the personal boost of being with another human being in a way that feeds you both. It's energy that can help keep you going, when things are looking a little (or a lot) dubious.
If you are clear that clients are important to your business beyond simply the flow of money that comes your way, you are way more likely to offer really stellar service. You'll really care about them and their concerns. People do pick up on that. And when they do, you'll have a steadfast relationship on your hands.
So in the realm of face-to-face meetings, how do you make that experience so awesome for your client, that it can't help but deepen your connection? Here are the key ways:
1. Set up the meeting in plenty of time. Give your client, and yourself, lots of time to prepare for the meeting, if you can and if circumstances allow. This practice also allows you to create enough buffer time around the meeting so that you're leaving yourself lots of time to get there, and time afterwards so you don't feel pressure to rush off.
2. Get focused. Find out the purpose of the meeting, if your client has called it, and define the purpose if you do. Knowing what you want to cover is respectful to you both: you can get right to it, and focus on what's most important.
3. Be prepared. Whether this is the first meeting with this client, or the 50th, arrive prepared to discuss the purpose of the meeting. Do the research. Prepare the materials you need. Decide what you want to wear, so you feel good about yourself going in.
4. Allow plenty of time to get there. Don't make your clients wait for you. Resist the temptation to do 'one more thing' before you leave the office. Respect them enough to be there when you say you will.
OK, the medical analogy may not be for everyone, but hopefully you get the picture.
Clients give you the means to create flow, and they receive what you have to give out into the world.
Most businesses have client interactions that involve meetings. My goal for this article is to set you up for the best possible in-person interactions with your clients that you can have!
So let's begin. What is the goal for every single client meeting?
Anyone?
OK, I'll just say it. It's connection.
Whether it's to deliver what you promised (your offering), to talk about an upcoming project or product, or to show a great big thank you by taking them to lunch, connection is always the platform for any meeting with a client.
If you have connection with your client going for you, it's the vital link between strangers and friends, between mild interest and strong loyalty.
Connection is what you want to nurture, to cultivate, like a garden that keeps bearing fruit.
Connecting with your clients isn't a nice-to-have, if you want to retain those clients and save yourself a ton of work and time finding new clients every time you want to offer something. It's a necessity.
Plus - and this is huge - you get the personal boost of being with another human being in a way that feeds you both. It's energy that can help keep you going, when things are looking a little (or a lot) dubious.
If you are clear that clients are important to your business beyond simply the flow of money that comes your way, you are way more likely to offer really stellar service. You'll really care about them and their concerns. People do pick up on that. And when they do, you'll have a steadfast relationship on your hands.
So in the realm of face-to-face meetings, how do you make that experience so awesome for your client, that it can't help but deepen your connection? Here are the key ways:
1. Set up the meeting in plenty of time. Give your client, and yourself, lots of time to prepare for the meeting, if you can and if circumstances allow. This practice also allows you to create enough buffer time around the meeting so that you're leaving yourself lots of time to get there, and time afterwards so you don't feel pressure to rush off.
2. Get focused. Find out the purpose of the meeting, if your client has called it, and define the purpose if you do. Knowing what you want to cover is respectful to you both: you can get right to it, and focus on what's most important.
3. Be prepared. Whether this is the first meeting with this client, or the 50th, arrive prepared to discuss the purpose of the meeting. Do the research. Prepare the materials you need. Decide what you want to wear, so you feel good about yourself going in.
4. Allow plenty of time to get there. Don't make your clients wait for you. Resist the temptation to do 'one more thing' before you leave the office. Respect them enough to be there when you say you will.
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