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Faizan
If you are new to your own business or come from a corporate or a therapeutic practice background, figuring out the "new rules of business" can be confusing.
*You want to be pragmatic and have a heart at the same time.
*You find yourself trying to give away too much.
*You watch how other people do their business and decide you don't want to do it the way they do.
Confusing!
How do you figure out what to do, especially when you're just beginning or are frustrated with the lack of income and clients in your business?
Step 1- Find a coach or mentor who has done what you want to do. Experienced people who are successfully doing what you want to do in your business already exist. Their experience can help you hop over potholes that will limit you and slow down your business growth.
A great place to start with low- or no-cost coaching and mentoring is SCORE (previously known as the Service Corps of Retired Executives, but is now recognized as "Counselors to America's Small Business") and your local Small Business Development Center. These centers are often associated with community or technical colleges or universities and have programs to help you in all aspects of business.
There are coaches who offer programs on everything from money management to marketing and sales to productivity. There may be one (or more) that are right for you. If you do invest with a coach, make sure that you share similar values. Your coach will be influencing you and your thinking. S/he will be asking you to take actions and risks that may feel uncomfortable at first. Trusting your coach is essential as you learn new business skills and take actions that lead to success.
Step 2 - Decide what's most important to you in your business.
What's ideal and what's a deal breaker?
Maybe your Ideal is having a lot of referral business so that you don't have to do a lot of marketing and sales. (Frankly, this is what everyone in small business dreams of, but happens rarely. Running a successful small business involves a lot of work. It will ask you to learn and to do things you don't like doing or feel uncomfortable doing. But that's the game of business and stretching past your comfort zone is why it's such a great teacher, personal growth accelerator, and wealth builder.)
A Deal Breaker for you may be manipulating someone to give you money. Yes, it's been done forever and happens in business every day. But that's not the way business HAS to be done!
*You want to be pragmatic and have a heart at the same time.
*You find yourself trying to give away too much.
*You watch how other people do their business and decide you don't want to do it the way they do.
Confusing!
How do you figure out what to do, especially when you're just beginning or are frustrated with the lack of income and clients in your business?
Step 1- Find a coach or mentor who has done what you want to do. Experienced people who are successfully doing what you want to do in your business already exist. Their experience can help you hop over potholes that will limit you and slow down your business growth.
A great place to start with low- or no-cost coaching and mentoring is SCORE (previously known as the Service Corps of Retired Executives, but is now recognized as "Counselors to America's Small Business") and your local Small Business Development Center. These centers are often associated with community or technical colleges or universities and have programs to help you in all aspects of business.
There are coaches who offer programs on everything from money management to marketing and sales to productivity. There may be one (or more) that are right for you. If you do invest with a coach, make sure that you share similar values. Your coach will be influencing you and your thinking. S/he will be asking you to take actions and risks that may feel uncomfortable at first. Trusting your coach is essential as you learn new business skills and take actions that lead to success.
Step 2 - Decide what's most important to you in your business.
What's ideal and what's a deal breaker?
Maybe your Ideal is having a lot of referral business so that you don't have to do a lot of marketing and sales. (Frankly, this is what everyone in small business dreams of, but happens rarely. Running a successful small business involves a lot of work. It will ask you to learn and to do things you don't like doing or feel uncomfortable doing. But that's the game of business and stretching past your comfort zone is why it's such a great teacher, personal growth accelerator, and wealth builder.)
A Deal Breaker for you may be manipulating someone to give you money. Yes, it's been done forever and happens in business every day. But that's not the way business HAS to be done!
Posted in: business
