22:42
Faizan
Any person's natural interest can make them download your mobile app. Some apps may never get launched once after the download. The percentage of the further use falls even faster. Only 1 in 4 mobile apps are used more than once after the installation. Once your mobile app gains a user, you can't tell for sure whether you are going to lose them in a blink of an eye. Here user retention is one of the most important and challenging metrics. According to a report by Appboy, the average retention after 1, 2, and 3 months of use is 54%, 43%, and 35% respectively.
Every user is your customer, and what can be better than long-term customers? No matter how you monetize, losing valuable users/leads means losing money and opportunities of further connections, and in the end makes efforts to gain new users rather meaningless.
The way to prevent losses is to keep your clients interested in what you offer. Engaged gamers will continue spending money on in-game items; engaged m-Commerce consumers will continue purchasing goods; SaaS users, businesses small and large, will further bring stable profits to the owner company; and so on, that's simple. As for mobile apps, there are several things to hold on to, which sometimes get forgotten or neglected.
1. Know Your Loyal User
First you must know who your loyal user is, to target those who actively and extensively utilize your app. Identify the behavior of your main loyal user groups. You'll be able to know the value your app can provide them with, and where you should pay special attention. Remember that it's generally more difficult to retain Android users, since iOS users spend more time with their devices, and as a result, in apps. You might even have to use different marketing tactics and channels for retaining different groups of users.
2. Gather Feedback And Respond Quickly
This is an essential means of having control over users' needs and requests, usually placed after the completion of a certain positive action within your app, in order not to interrupt the experience. Feedback is an invaluable source of information for you, but it's also a strong tool for keeping the retention.
While people undoubtedly want their needs to be solved through your mobile app smoothly and quickly, a feeling that the software owner cares for them and listens to their suggestions, is a very good bonus. Don't hesitate to engage into conversations with your users and answer their questions.
3. Push General Updates
Every user is your customer, and what can be better than long-term customers? No matter how you monetize, losing valuable users/leads means losing money and opportunities of further connections, and in the end makes efforts to gain new users rather meaningless.
The way to prevent losses is to keep your clients interested in what you offer. Engaged gamers will continue spending money on in-game items; engaged m-Commerce consumers will continue purchasing goods; SaaS users, businesses small and large, will further bring stable profits to the owner company; and so on, that's simple. As for mobile apps, there are several things to hold on to, which sometimes get forgotten or neglected.
1. Know Your Loyal User
First you must know who your loyal user is, to target those who actively and extensively utilize your app. Identify the behavior of your main loyal user groups. You'll be able to know the value your app can provide them with, and where you should pay special attention. Remember that it's generally more difficult to retain Android users, since iOS users spend more time with their devices, and as a result, in apps. You might even have to use different marketing tactics and channels for retaining different groups of users.
2. Gather Feedback And Respond Quickly
This is an essential means of having control over users' needs and requests, usually placed after the completion of a certain positive action within your app, in order not to interrupt the experience. Feedback is an invaluable source of information for you, but it's also a strong tool for keeping the retention.
While people undoubtedly want their needs to be solved through your mobile app smoothly and quickly, a feeling that the software owner cares for them and listens to their suggestions, is a very good bonus. Don't hesitate to engage into conversations with your users and answer their questions.
3. Push General Updates
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