05:47
Faizan
One popular question we receive either by phone or e-mail at least twice a day is "how much is a website?" Usually the person asking the question is in a hurry and just wants a specific number. Sometimes the question will arrive by phone and e-mail multiple times in one day.
And at face value "how much is a website?" seems like a valid enough question, especially to a small business owner or anyone unfamiliar with web design, Search Engine Optimization, internet marketing, eCommerce, and what goes into building a professional online presence.
But it's also attempting to put a finite, one-time dollar amount on something that must, by its nature, be an ongoing marketing process, a brand extension, a way to promote and build a business if it's going to be successful for a business and produce results you can see.
So, in some ways, when people ask "how much is a website?" we could ask "how much do you want your business to grow, for how long, and what image do you want to project to potential consumers?"
To someone who may not be a WordPress web developer or programmer, SEO, eCommerce, internet marketing... they can all be pretty intimidating.
Where do you begin? How can you tell good design elements, good practices, from those that aren't necessarily beneficial for you? How can you tell how to judge a professional, serious, honest developer from one who will simply take your money and split or not give you a professional-level service?
Before delving any deeper, it's important to pre-qualify with the simple statement that web design by many is seen as a single commodity, like purchasing a cell phone or tablet.
But, just like the aforementioned tablet or cell phone, there are levels of quality, so that even with a cell phone or tablet as an analogy, some models allow for greater functionality than others. Some are higher quality and will last longer, give better quality signals, some will have better connectivity, and so on.
By the same token, there are free website template builder services and those that are as cheap as a meal out with friends.
There are also people who will offer to "give you a website" for pennies on the dollar.
And at face value "how much is a website?" seems like a valid enough question, especially to a small business owner or anyone unfamiliar with web design, Search Engine Optimization, internet marketing, eCommerce, and what goes into building a professional online presence.
But it's also attempting to put a finite, one-time dollar amount on something that must, by its nature, be an ongoing marketing process, a brand extension, a way to promote and build a business if it's going to be successful for a business and produce results you can see.
So, in some ways, when people ask "how much is a website?" we could ask "how much do you want your business to grow, for how long, and what image do you want to project to potential consumers?"
To someone who may not be a WordPress web developer or programmer, SEO, eCommerce, internet marketing... they can all be pretty intimidating.
Where do you begin? How can you tell good design elements, good practices, from those that aren't necessarily beneficial for you? How can you tell how to judge a professional, serious, honest developer from one who will simply take your money and split or not give you a professional-level service?
Before delving any deeper, it's important to pre-qualify with the simple statement that web design by many is seen as a single commodity, like purchasing a cell phone or tablet.
But, just like the aforementioned tablet or cell phone, there are levels of quality, so that even with a cell phone or tablet as an analogy, some models allow for greater functionality than others. Some are higher quality and will last longer, give better quality signals, some will have better connectivity, and so on.
By the same token, there are free website template builder services and those that are as cheap as a meal out with friends.
There are also people who will offer to "give you a website" for pennies on the dollar.
Posted in: business
