05:35
Faizan
One might think that development and deployment of an iOS app is the hardest part. Some might argue that the 'real' work starts after the deployment, and in a manner rightly so. If the software owner's team, being sure of the software product's quality, waits for sales to soar in a blink of an eye, the results can be very disappointing. A rapid take-off often leads to a rapid downfall and oblivion.
It's all about competition. Your app is competing for users' attention in top lists on App Store. If your rivals have better rates, your app falls. The lower you fall, the fewer visits your app has, the more difficult it is to rise again. You should remember that almost all top apps regularly use advertising and PR. You don't just have to be better than others, you have to be way, way better, excellent.
Your conversion rates generally depend on 3 factors: price, icon, and name. And no matter how much money you invested and how cool your graphics and features are, these three parameters define everything.
Price
- On average an iOS free app is downloaded 20-25 times more than an app priced $0.99, which in turn is downloaded 2 times more than an app priced $1.99.
- If an app costs $2.99, it will be downloaded averagely 70-150 times less frequently than a free one.
Icon
- The right icon is a search that almost never ends. An appropriately chosen icon increases downloads by times. Choosing the right color is also a delicate issue, which does not depend on such words as 'I like this color', but is rather meticulously worked by designers. A beautiful icon also catches attention on the homescreen, which means your user will be using it more often.
Name
- Ideally it's the name of your brand. It's very questionable to copycat names from famous apps, slightly altering them - the results are predictably negative. Inventing something unique and appealing is hard but worth it.
It's all about competition. Your app is competing for users' attention in top lists on App Store. If your rivals have better rates, your app falls. The lower you fall, the fewer visits your app has, the more difficult it is to rise again. You should remember that almost all top apps regularly use advertising and PR. You don't just have to be better than others, you have to be way, way better, excellent.
Your conversion rates generally depend on 3 factors: price, icon, and name. And no matter how much money you invested and how cool your graphics and features are, these three parameters define everything.
Price
- On average an iOS free app is downloaded 20-25 times more than an app priced $0.99, which in turn is downloaded 2 times more than an app priced $1.99.
- If an app costs $2.99, it will be downloaded averagely 70-150 times less frequently than a free one.
Icon
- The right icon is a search that almost never ends. An appropriately chosen icon increases downloads by times. Choosing the right color is also a delicate issue, which does not depend on such words as 'I like this color', but is rather meticulously worked by designers. A beautiful icon also catches attention on the homescreen, which means your user will be using it more often.
Name
- Ideally it's the name of your brand. It's very questionable to copycat names from famous apps, slightly altering them - the results are predictably negative. Inventing something unique and appealing is hard but worth it.
Posted in: business
