09:12
Faizan
Your app has about 30 seconds to show it's highly usable; and your content has about 3 seconds to grasp the average user. Only a minority of persistent users would be trying it out further. Just as market conditions change (for example, one-time payments for apps are widely replaced by the freemium model), our behavior and expectations as mobile users change as well.
We become more and more demanding, if not capricious. The apps we use must be perfect, otherwise we can always leave elsewhere and find a better app. We don't tolerate dragging load time. This perfection and your eventual business goals, cannot be reached without high usability of the product.
Usability directly affects the success of every app. Here are its common components:
• Effectiveness, or accuracy and completeness at achieving certain goals in a specified context of use;
• Efficiency, or the degree of expending users' resources in relation to the achieved effectiveness;
• Physical, cognitive, and emotional satisfaction received by users during interaction with the app.
The shortest advice on usability from a good UX/UI designer might be: ''Follow the guidelines and value feedback.'' If go a little further, we'd like to point out several major indicators that will help measure the usability of your app before and after the release.
Time Spent By Users In The App
The more, the better may apply here, but all else depends on the app's functional purposes. Some apps usually take less than a minute at a time (currency converter), some apps take several minutes (image editor, 'time-killing' game), while passionate gamers can be occupied with games of favorite genres or, say, kids with educational apps for a longer period of time.
Number Of Uninstalls Over A Time Period
People may uninstall your apps for many reasons. But the most obvious is that they found it inconvenient in some way, and it has a lot to do with poor usability. Tracking downloads is essential; but it's uninstalls that point more precisely at something wrong with user experience.
Conversion Rates
We become more and more demanding, if not capricious. The apps we use must be perfect, otherwise we can always leave elsewhere and find a better app. We don't tolerate dragging load time. This perfection and your eventual business goals, cannot be reached without high usability of the product.
Usability directly affects the success of every app. Here are its common components:
• Effectiveness, or accuracy and completeness at achieving certain goals in a specified context of use;
• Efficiency, or the degree of expending users' resources in relation to the achieved effectiveness;
• Physical, cognitive, and emotional satisfaction received by users during interaction with the app.
The shortest advice on usability from a good UX/UI designer might be: ''Follow the guidelines and value feedback.'' If go a little further, we'd like to point out several major indicators that will help measure the usability of your app before and after the release.
Time Spent By Users In The App
The more, the better may apply here, but all else depends on the app's functional purposes. Some apps usually take less than a minute at a time (currency converter), some apps take several minutes (image editor, 'time-killing' game), while passionate gamers can be occupied with games of favorite genres or, say, kids with educational apps for a longer period of time.
Number Of Uninstalls Over A Time Period
People may uninstall your apps for many reasons. But the most obvious is that they found it inconvenient in some way, and it has a lot to do with poor usability. Tracking downloads is essential; but it's uninstalls that point more precisely at something wrong with user experience.
Conversion Rates
Posted in: business
