22:19
Faizan
After declaring that I am killing the current iteration of my business, I have been doing a lot of work to overhaul my business - branding, messaging, what I do and how I do it, where I ultimately want to be and what I want this business to do for me.
I am making big changes that require Guts left and right: saying "no" to short-term revenue opportunities, letting go of the "tried-and-true's", and saying f- you to conventional ways of business and marketing - like, (gasp!) embracing the PROCESS with which I work with clients to create results and talk about it - against everything I learned in every marketing training to "don't talk about the process, but talk about the benefits."
You bet a lot of fears and doubts are coming up as I face these forks on the road (one decision is scary but will bring me closer to my envisioned business, one decision is safe but will bring me back to the "box" of "what is supposed to be") The Itty Bitty Shitty Committee in my head is having a party.
Truth is, we will never get rid of these fears and doubts if we CHOOSE to continue evolving ourselves, and our work in this world. When we are about to cross the boundary to the next level, we will push ourselves up against these crap. We can, however, get good at recognizing it and managing it, so it takes less time to get out of it and get on with it.
As a certified Fear Releasing Method practitioner, I work with the 7 primary fears and FIVE (!) of them could come up over and over again as you make dramatic changes to your business and do something innovative:
Fear of Inadequacy/Not Good Enough
This fear is the voice behind "who do you think you are?" and "who are you to do this?" You may feel like you don't have enough knowledge or information to do something innovative or different. You may feel that you have to take yet another training and follow that other blueprint to make things work for you.
When you do things differently, you do stand a greater chance that things may not work out, and this fear will make you translate these little bumps into screaming evidence that you are indeed not good enough - ouch! To eliminate the possibility of experiencing this pain, you stay in your little box complacently and avoid stirring things up.
Fear of Change
Doing something different can mean changes to many things - and it can freak our subconscious mind out because our caveman brain equates status quo with safe (hey, you are breathing, aren't you?) You may do things to sabotage your effort so at the end you don't have to do things differently, creating the illusion of safety even if the status quo is NOT what you want!
I am making big changes that require Guts left and right: saying "no" to short-term revenue opportunities, letting go of the "tried-and-true's", and saying f- you to conventional ways of business and marketing - like, (gasp!) embracing the PROCESS with which I work with clients to create results and talk about it - against everything I learned in every marketing training to "don't talk about the process, but talk about the benefits."
You bet a lot of fears and doubts are coming up as I face these forks on the road (one decision is scary but will bring me closer to my envisioned business, one decision is safe but will bring me back to the "box" of "what is supposed to be") The Itty Bitty Shitty Committee in my head is having a party.
Truth is, we will never get rid of these fears and doubts if we CHOOSE to continue evolving ourselves, and our work in this world. When we are about to cross the boundary to the next level, we will push ourselves up against these crap. We can, however, get good at recognizing it and managing it, so it takes less time to get out of it and get on with it.
As a certified Fear Releasing Method practitioner, I work with the 7 primary fears and FIVE (!) of them could come up over and over again as you make dramatic changes to your business and do something innovative:
Fear of Inadequacy/Not Good Enough
This fear is the voice behind "who do you think you are?" and "who are you to do this?" You may feel like you don't have enough knowledge or information to do something innovative or different. You may feel that you have to take yet another training and follow that other blueprint to make things work for you.
When you do things differently, you do stand a greater chance that things may not work out, and this fear will make you translate these little bumps into screaming evidence that you are indeed not good enough - ouch! To eliminate the possibility of experiencing this pain, you stay in your little box complacently and avoid stirring things up.
Fear of Change
Doing something different can mean changes to many things - and it can freak our subconscious mind out because our caveman brain equates status quo with safe (hey, you are breathing, aren't you?) You may do things to sabotage your effort so at the end you don't have to do things differently, creating the illusion of safety even if the status quo is NOT what you want!
Posted in: business
