02:14
Faizan
Product launch, preview calls, webinars, teleseminar, social media, workshops, group programs, private coaching... aaaaah!!! What to do first and how to MAKE IT HAPPEN so you can generate revenue from your hard work as quickly as possible?
Here is how you can map out your fastest path to cash and the steps to make it happen.
1. What YOU Want To Do
Every one and her aunt Betty has an opinion on what you "should" be offering. One guru says teleseminar is "still" where the money is, while the other says in-person 3-day live event is all the rage... and there is of course home-study programs, one-off workshops, webinars... etc. (and don't get me going on those "3 steps to get rich quick on social media" things)
Any one of these formats, if done well, can make you a lot of money. Note the keyword is "DONE WELL" - and you can't do anything well if the format doesn't tap into your brilliance. It has to be something you LOVE to do, and a format that works for your ideal clients. And if you are spread too thin, you will get half-ass results.
Put away the "shoulds" for a moment, and write down 3-5 formats that you really want to serve your clients through - is that information products? Group coaching programs? Workshops? A multi-day event? Private high-end coaching program?
I don't believe there is a "superior" format of delivering your brilliance. Don't feel bad, or "not good enough", if a "fancy" format seems too daunting for you now. Of course you want to stretch yourself a bit, but if you are completely paralyzed (e.g. by technology) - it's not worth it.
2. Reverse Engineer the Path To Revenue
Now take each format you have written down through these steps:
Start with the end goal - e.g. 10 people to sign up for a group coaching program.
Look at where you are at currently. Ask what do I need to do to get 10 people into a group program? Let's say the conversion rate of your email marketing campaign is 2% on average, and if you hold a workshop, you can get 10% of the people to sign up for a program. To get 10 participants, you will need to send out at least 250 emails (that is, having a list size of at least 250 of your ideal clients - that excludes friends, family and your cat if they are not in your niche), plus getting 50 people into a workshop presentation. If you do solely email marketing to promote this program, you will need a list of at least 500.
Find the gap. To simplify this example, let's say you are only promoting through emails. Assume you currently have 150 quality leads on your list. You will need to add 450+ people before you want to launch your program - otherwise, your efforts are probably not going to pay off. Simple math. Of course, you will also need to design your program, create a sales page and plan a launch sequence.
Here is how you can map out your fastest path to cash and the steps to make it happen.
1. What YOU Want To Do
Every one and her aunt Betty has an opinion on what you "should" be offering. One guru says teleseminar is "still" where the money is, while the other says in-person 3-day live event is all the rage... and there is of course home-study programs, one-off workshops, webinars... etc. (and don't get me going on those "3 steps to get rich quick on social media" things)
Any one of these formats, if done well, can make you a lot of money. Note the keyword is "DONE WELL" - and you can't do anything well if the format doesn't tap into your brilliance. It has to be something you LOVE to do, and a format that works for your ideal clients. And if you are spread too thin, you will get half-ass results.
Put away the "shoulds" for a moment, and write down 3-5 formats that you really want to serve your clients through - is that information products? Group coaching programs? Workshops? A multi-day event? Private high-end coaching program?
I don't believe there is a "superior" format of delivering your brilliance. Don't feel bad, or "not good enough", if a "fancy" format seems too daunting for you now. Of course you want to stretch yourself a bit, but if you are completely paralyzed (e.g. by technology) - it's not worth it.
2. Reverse Engineer the Path To Revenue
Now take each format you have written down through these steps:
Start with the end goal - e.g. 10 people to sign up for a group coaching program.
Look at where you are at currently. Ask what do I need to do to get 10 people into a group program? Let's say the conversion rate of your email marketing campaign is 2% on average, and if you hold a workshop, you can get 10% of the people to sign up for a program. To get 10 participants, you will need to send out at least 250 emails (that is, having a list size of at least 250 of your ideal clients - that excludes friends, family and your cat if they are not in your niche), plus getting 50 people into a workshop presentation. If you do solely email marketing to promote this program, you will need a list of at least 500.
Find the gap. To simplify this example, let's say you are only promoting through emails. Assume you currently have 150 quality leads on your list. You will need to add 450+ people before you want to launch your program - otherwise, your efforts are probably not going to pay off. Simple math. Of course, you will also need to design your program, create a sales page and plan a launch sequence.
Posted in: business
