00:29
Faizan
If you are selling your services as coaching packages, instead of per-month or per-session - CONGRATS!!
Then, you would also run into this question - what to do after a client "graduates" from my 3-, 4- or 6-month program?
The client is happy with the results, and wants to have you around so she can continue to make progress and keep up the good work. But from your perspective as a coach, she doesn't need the intensity of another 3-, 4- or 6-month program.
You want to have "Maintenance Coaching Program" in place so you can continue to support this client (and set up a recurring stream of revenue!)
A maintenance program can be very simple, e.g. 1 or 2 coaching calls a month, plus limited email support in between sessions. However, there are ways to "bring it up" to the client and set it up so you increase client commitment while maintaining healthy boundaries.
Limited Availability
Maintenance program should only be available to clients who have worked with you in your long-term programs (I would say, 3 months or up.) I make mine available for these clients only within 1 week of finishing their programs - think about it, if they go away for a year and then come back with a fresh load of problems, it is essentially starting from scratch and the format of "maintenance program" will not benefit her nor you.
You may also want to set up rules for how long or often a maintenance client can "take a break" - again, it would not benefit either of you if she is one month on and one month off.
Plus, making it available only for while they are working with you makes it easier for them to say "yes" as they are in the middle of experiencing the results. The limited time frame also adds urgency and encourage your clients to make a decision.
Limited Email Support
Some clients may thing they can talk with you less but "make up for it" (translate, taking advantage of you) but sending you loooong emails and asking a load of questions. Make it clear that you will provide short answers and pointers in your email support, but for anything that requires a conversation or a more extensive explanation (when you find yourself writing an 8-paragraph reply), you will let her know that she can bring it up in the next coaching session.
Then, you would also run into this question - what to do after a client "graduates" from my 3-, 4- or 6-month program?
The client is happy with the results, and wants to have you around so she can continue to make progress and keep up the good work. But from your perspective as a coach, she doesn't need the intensity of another 3-, 4- or 6-month program.
You want to have "Maintenance Coaching Program" in place so you can continue to support this client (and set up a recurring stream of revenue!)
A maintenance program can be very simple, e.g. 1 or 2 coaching calls a month, plus limited email support in between sessions. However, there are ways to "bring it up" to the client and set it up so you increase client commitment while maintaining healthy boundaries.
Limited Availability
Maintenance program should only be available to clients who have worked with you in your long-term programs (I would say, 3 months or up.) I make mine available for these clients only within 1 week of finishing their programs - think about it, if they go away for a year and then come back with a fresh load of problems, it is essentially starting from scratch and the format of "maintenance program" will not benefit her nor you.
You may also want to set up rules for how long or often a maintenance client can "take a break" - again, it would not benefit either of you if she is one month on and one month off.
Plus, making it available only for while they are working with you makes it easier for them to say "yes" as they are in the middle of experiencing the results. The limited time frame also adds urgency and encourage your clients to make a decision.
Limited Email Support
Some clients may thing they can talk with you less but "make up for it" (translate, taking advantage of you) but sending you loooong emails and asking a load of questions. Make it clear that you will provide short answers and pointers in your email support, but for anything that requires a conversation or a more extensive explanation (when you find yourself writing an 8-paragraph reply), you will let her know that she can bring it up in the next coaching session.
Posted in: business
