Thursday, 30 August 2018

Breakthrough Business Models That Deliver More Stakeholder Benefits

Most people try to improve what they do by working on one element at a time. When it comes to creating more benefits for stakeholders, a better approach is to combine many complementary improvements by building on what other highly successful organizations have done in other fields. Let's consider three cases:

1. Some Hawaiian resorts keep fish pools that attract tourists, provide a place to entertain diners, allow children to learn to fish, and are kept stocked by feeding fish with stale bread sent back from diners' tables.

2. Earthwatch helps scientists perform experiments by asking volunteers to give of their time and money. When a scientist makes the tasks interesting and puts them in an attractive location, volunteers stand in line to help.

3. The Grameen Bank in Bangladesh has helped eliminate a lot of poverty by providing low-cost, small-value loans and teaching its savers and borrowers how to live more fruitful lives and to start businesses.

With all of these ways to cast bread upon the waters and build a better tomorrow, you can see that there exist many opportunities to create hybrid business models from these successes. Consequently, these new business models will ensure even richer and higher quality harvests by expanding the community of those who can imagine better ways to create them.

As an example of what's possible, the Hawaiian-style combination of tourism and scientific research with dolphins described above could be combined and transported to rural parts of underdeveloped and developing countries.

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