07:12
Faizan
Having a good Customer Experience Management program in place can turn a new client or customer into a loyal, repeat one.
When a customer's experience is poor or marked with mistakes and poor quality, he or she is less likely to recommend the business to his or her friends - and every good marketing student knows that word-of-mouth advertising is some of the most effective advertising a business can get. Destroy that and it will destroy a business' reputation.
It is not hard to find a business that is mediocre at customer experience management. Many consumers are willing to try a new business, product, or service that offers lower prices than the competition. However, if they have a terrible time, they will not only NOT return, but even warn away everyone they can.
There are plenty of businesses that succeed with positive customer experience management. If a customer is unhappy with one business, there is always another that is willing to try harder with a better product and service. So the secret to a successful business is not only a good product or service, but effective customer experience management.
Good customer experience management will often surprise many customers, which is unfortunate, because one would hope it would be the opposite: people would rather be surprised by a poor experience, not a good one.
When a customer's experience is poor or marked with mistakes and poor quality, he or she is less likely to recommend the business to his or her friends - and every good marketing student knows that word-of-mouth advertising is some of the most effective advertising a business can get. Destroy that and it will destroy a business' reputation.
It is not hard to find a business that is mediocre at customer experience management. Many consumers are willing to try a new business, product, or service that offers lower prices than the competition. However, if they have a terrible time, they will not only NOT return, but even warn away everyone they can.
There are plenty of businesses that succeed with positive customer experience management. If a customer is unhappy with one business, there is always another that is willing to try harder with a better product and service. So the secret to a successful business is not only a good product or service, but effective customer experience management.
Good customer experience management will often surprise many customers, which is unfortunate, because one would hope it would be the opposite: people would rather be surprised by a poor experience, not a good one.
Posted in: business
