00:47
Faizan
Mobile internet use has sky rocketed in the past decade. With more affordable and powerful mobile devices being offered, this trend is expected to continue for some time. Your e-mail marketing efforts have to be mobile friendly to be effective. You can't assume everyone is going to read your email in front of a PC, the fact is the majority of your readers are probably multi-tasking on their mobile devices as they read your e-mail marketing efforts.
According to IDC Worldwide Quarterly Mobile, in the third quarter of 2011 over 118 million mobile devices were delivered into customer's hands. This is a 42.6 percent increase of this time in 2010. In Japan 57.3 percent of users access the internet via a mobile device, in Canada this number is 35.9 percent, Europe has 30 percent of users using mobile devices, and in the United States the number is a whopping 40.8 percent. In the United States mobile devices have surpassed PC sales. So you can see how important it is for you to have a plan to make your e-mail marketing mobile friendly.
Smaller Screens and Readability
Mobile devices have smaller screens than PC's, this is a very important fact to remember when making your e-mail marketing mobile friendly. People will not take the time to scroll sideways constantly to read your e-mails, so keep them to one column and use a larger font.
Use less (or no) images.
Images can take a long time to load, even on a PC. Mobile users are on the move and don't want to wait for images to download. Offer an image free e-mail marketing plan so they can download your e-mail and read it quickly.
According to IDC Worldwide Quarterly Mobile, in the third quarter of 2011 over 118 million mobile devices were delivered into customer's hands. This is a 42.6 percent increase of this time in 2010. In Japan 57.3 percent of users access the internet via a mobile device, in Canada this number is 35.9 percent, Europe has 30 percent of users using mobile devices, and in the United States the number is a whopping 40.8 percent. In the United States mobile devices have surpassed PC sales. So you can see how important it is for you to have a plan to make your e-mail marketing mobile friendly.
Smaller Screens and Readability
Mobile devices have smaller screens than PC's, this is a very important fact to remember when making your e-mail marketing mobile friendly. People will not take the time to scroll sideways constantly to read your e-mails, so keep them to one column and use a larger font.
Use less (or no) images.
Images can take a long time to load, even on a PC. Mobile users are on the move and don't want to wait for images to download. Offer an image free e-mail marketing plan so they can download your e-mail and read it quickly.
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