Friday 31 August 2018

Effective Seed Capital Funding Strategies

You may have a vision for a new real estate development project, a new business, business or expansion of an existing real estate or business project. Perhaps you have already invested time and money in developing the preliminary concept, but prior to securing financing, partnerships and/or investment capital for your project it must be appropriately positioned and prepared.

The pre-development work that takes place at the initial stages of the project is critical for funding, and it has a direct influence on the timing and success of the project. You must be able to elaborate your concept and the details of your project in a concise and compelling manner, and demonstrate market demand, feasibility, financial realities, profitability and the circumstances surrounding the project professionally and comprehensively. Some entrepreneurs attempt to take on these tasks themselves, and they rely on their own expertise to document their concepts and to pursue financing, partnerships, and investment funding. Other entrepreneurs work with consulting firms or other organizations that provide additional expertise in these areas. Regardless of the approach, pre-development work is a necessary and critical part of the funding process for your project because it comprises much of what lenders, partners and investors will review when considering funding your project.

Seed capital (or start-up capital) is often a source or strategy for funding pre-development work. The amount of seed capital required depends on the project, but it is usually significantly less than the equity and financing amounts that will be sought after later to fund the entire project. Seed capital can be secured by an asset, or unsecured; and it is typically used to fund the following processes and services: Strategic development plan, and/or business plan; Design details (preliminary architectural and engineering); Financial pro forma analysis; Feasibility analysis; Capitalization plan; Market study; Multimedia presentations; Legal work; Site analysis; Site acquisition; Municipal approvals; Government incentives; Pre-marketing/sales; Accounting; Prototypes; Web page; And other professional services.

While all or some of the above services and processes may be necessary to obtain project funding because they help professionally convey the concept, benefits and details of your project effectively to prospective lenders, partners and investors; They can also be costly and can create a barrier in the development process if you cannot afford to pay for them. Seed capital funding can be a helpful strategy used to secure the required professional services and implement processes that bring life to the project and help position the project for funding.

Many companies that have been successful in raising seed capital in today's economy have implemented some or all of the following strategies:

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