Saturday, 25 August 2018

How to Write a Grant Funding Proposal

To secure the funding you need to launch your project, you'll want to apply for a grant.

There are government grants, private grants, foundations offering grants to support causes of various kinds, grants for nonprofits, and grants for businesses.

But each grant organization has limited funds to give away, so they must select the most worthy applicants. How do you prove that you are worthy? By writing a dynamite proposal.

If you are new to proposal writing, the prospect of creating a grant proposal may sound intimidating. However, there's no need to fret. It doesn't matter what sort of organization you represent, or whether your project is starting a small family business, seeking funding for an education program, or creating a nonprofit agency to do charitable work. You already know the information you need to present: the particulars of the project you are proposing, what your organization can do, the benefits to the community you will serve, and so forth. All you need to learn is the best way to present that information.

Your goal is not to brag about yourself or your organization, but to demonstrate that you are professional, have a good understanding of what is needed and required to succeed, have a detailed business plan in place, and that you can be trusted to use the grant monies to fulfill your promises.

Begin your proposal writing project by imagining that you are on the committee that awards the grants. What does that committee want to see? What are their requirements and restrictions? Do they have specific forms that must be filled out, or a list of questions that must be answered in your proposal? Find out as much as possible about the grant organization. Do they have a mission statement? Do they have a particular focus for their grants (such as small business startups, education, environmental, charitable, faith-based, or community-health-oriented projects)? Have they funded projects like yours in the past? Make sure you understand who your proposal readers will be. It will pay off in the long run to do some research up front if you need to.

All grant proposals share the same basic structure: introduction, a section that acknowledges the requirements of the grant committee and explains the needs of the community your project will serve, a section that describes in detail how your project will meet those requirements and needs and what it will cost, and a final section describing why you are qualified to manage this project and make it a success.

Now, keeping your readers always in the forefront of your thoughts, begin your proposal writing project. The introduction section is the shortest. It should include a Cover Letter, which is not actually a page within the proposal, but should always accompany the proposal and be the first page that a reader would see. Keep your cover letter short--simply explain who you are, why you are applying for this grant at this time, and what you hope to do next (schedule a meeting, receive notification that you've been approved, etc.). Be sure to provide all your contact information in the cover letter.

Next, create a Title Page. Simply name your proposal in a descriptive way: "Request for Funding to Start a Sustainable Farming Project in Zaire," "A Plan for a Teen Club in the Baker Neighborhood," or "New Johnson Furniture Manufacturing Plant Will Bring Jobs to Our Area," for example. If your proposal is complex, you may need to add a Table of Contents and an Executive Summary (a list of the most important points) next, but you can come back and do that later. Otherwise, a Cover Letter and Title Page are all that are required for the introduction section.

Moving on to the section where you describe needs and requirements, carefully consider the point of view of your proposal readers. First of all, they want to know about the needs your project will fulfill, whether those needs are commercial or charitable. At the very least you will want a Needs Assessment page, but you may also want to include topic pages like Project Background, Importance, Challenges, Present Situation, Market Demand, or Opportunities. It's also helpful to think about how your project will benefit the grant organization, and include topics such as Benefits, Social Responsibility, Community, Constituency, Demographics, Strategic Alliances, Social Media, or Publicity to describe how your project will reflect positively on your supporters and give them greater visibility.

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