23:12
Faizan
Do you Know Your Target Market?
When asked, many entrepreneurs, professional practice and small business owners are unable to identify their ideal client, patient, or customer.
An understanding of who your target market is may include such factors as: age, gender, geographic location, income level, professional and/or educational background, affiliations, personal interests, and any number of other demographics.
The danger of not understanding who it is that you want to do business with - and who exactly your business serves - is that you are likely relying on ineffective methods for positioning and marketing what you do.
Many entrepreneurs make the mistake of adopting a non-targeted "shotgun" approach to advertising and branding that exists as the standard in most every industry. Unfortunately, this industry standard often yields simply "standard" results... in other words, results that far less than optimal.
But one of the keys to accelerating your success and better serving the clientele that you want to work with is to realize that you cannot and should not be "all things to all people".
This is where you developing a target customer/ patient /client profile comes in.
Creating a profile (also known as an avatar) of who this person is will greatly enhance the effectiveness of your marketing efforts and every aspect of your operation for the better.
Tips for Creating An Avatar
First consider the value of knowing your audience. If you offer weight loss solutions, for example, is your ideal client someone interested in weight loss? Or is it a mother between the ages of 30 and 45 who has previously tried (and failed using) various diet plans and lapsed on a health club membership? The second is obviously a much more targeted starting point.
When asked, many entrepreneurs, professional practice and small business owners are unable to identify their ideal client, patient, or customer.
An understanding of who your target market is may include such factors as: age, gender, geographic location, income level, professional and/or educational background, affiliations, personal interests, and any number of other demographics.
The danger of not understanding who it is that you want to do business with - and who exactly your business serves - is that you are likely relying on ineffective methods for positioning and marketing what you do.
Many entrepreneurs make the mistake of adopting a non-targeted "shotgun" approach to advertising and branding that exists as the standard in most every industry. Unfortunately, this industry standard often yields simply "standard" results... in other words, results that far less than optimal.
But one of the keys to accelerating your success and better serving the clientele that you want to work with is to realize that you cannot and should not be "all things to all people".
This is where you developing a target customer/ patient /client profile comes in.
Creating a profile (also known as an avatar) of who this person is will greatly enhance the effectiveness of your marketing efforts and every aspect of your operation for the better.
Tips for Creating An Avatar
First consider the value of knowing your audience. If you offer weight loss solutions, for example, is your ideal client someone interested in weight loss? Or is it a mother between the ages of 30 and 45 who has previously tried (and failed using) various diet plans and lapsed on a health club membership? The second is obviously a much more targeted starting point.
Posted in: business
