08:19
Faizan
In business, success isn't what you think; it's what you do. That is true whether you're a man or a woman. We all know that men and women think differently, act differently, make decisions differently…but there is one area that men and women agree upon when it comes to business ownership: They both want to succeed.
Still, men and women measure success differently. Stop for a moment here and think about how you measure success as a Business Owner. Is your success defined by financially independence, is it being your own boss, is it having more time and energy for other things that you want to do with your life? Is it reaching goals? Is it achievement in providing a product or services that is sorely needed.
Years ago, author D.J. Storey stated in his book, Small Business: Critical Perspectives on Business and Management that men determine personal success by how much money they make, whereas women determine success as "achieving a balance between family and work", and that seems to still be true today.
Studies have shown that men start businesses because they want to be the boss and make money. Women generally start businesses because they want to solve a specific industry-related problem and they want more control over their time and finances. They tend to put more weight on employee and customer satisfaction, goal achievement, and quality of products and services. Their male counterparts consider growth in business to be determined by financial success and status.
Clearly, many factors have to be considered to declare a "winner" in this battle of the sexes, should a winner even need to be declared. Still, statistics show that women are a power to be reckoned with and if you're wondering why they're clicking on her products and services and not yours, take a look:
In WOW Facts, CEO Mauricio of Diverse Training Group (DGT) reported that:
* Women in the U.S. spend more than $3.3 trillion annually (purchasing power)
* Women business owners employ 35% more people than all the Fortune 500 companies combined (how many of your clients are women-owned?)
* 95% of family financial decisions are made by women (who writes the checks in your family)?
* Women in business will invest $44.5 billion in high tech products this year
Still, men and women measure success differently. Stop for a moment here and think about how you measure success as a Business Owner. Is your success defined by financially independence, is it being your own boss, is it having more time and energy for other things that you want to do with your life? Is it reaching goals? Is it achievement in providing a product or services that is sorely needed.
Years ago, author D.J. Storey stated in his book, Small Business: Critical Perspectives on Business and Management that men determine personal success by how much money they make, whereas women determine success as "achieving a balance between family and work", and that seems to still be true today.
Studies have shown that men start businesses because they want to be the boss and make money. Women generally start businesses because they want to solve a specific industry-related problem and they want more control over their time and finances. They tend to put more weight on employee and customer satisfaction, goal achievement, and quality of products and services. Their male counterparts consider growth in business to be determined by financial success and status.
Clearly, many factors have to be considered to declare a "winner" in this battle of the sexes, should a winner even need to be declared. Still, statistics show that women are a power to be reckoned with and if you're wondering why they're clicking on her products and services and not yours, take a look:
In WOW Facts, CEO Mauricio of Diverse Training Group (DGT) reported that:
* Women in the U.S. spend more than $3.3 trillion annually (purchasing power)
* Women business owners employ 35% more people than all the Fortune 500 companies combined (how many of your clients are women-owned?)
* 95% of family financial decisions are made by women (who writes the checks in your family)?
* Women in business will invest $44.5 billion in high tech products this year
Posted in: business
