21:33
Faizan
What can I say about Marketing?
Everything.
It's the foundation of the work you need to be doing all the time.
What do I mean by that?
Listen here, as we say in the south.
Marketing groundwork you need for your business
Marketing is such a broad topic. Entire books, courses, businesses and agencies have been developed based on Marketing. Because it's so broad, I'm going to give you the most basic of basic bits of advice.
Let's start with 5 basic systems.
1.Communicate with people You could do everything that every book and advice column tells you to do about business but if you don't have your communication-I mean the way you actually talk with people-going in the right direction, none of the other stuff will matter. How do you communicate? First of all, be clear and concise about what you do. When asked, answer that you help your clients do (whatever benefit they get). For example, if you're a massage therapist, tell the person you're talking to that you legally help people feel a whole lot better in just one hour without medicine. That'll create enough curiosity to have them asking, "how do you do that?" And that's your cue to speak intelligently about your business to them.
2. Give more than you receive We live in a new era of business, one in which people expect, and appreciate in return, that you give them lots and lots of information. You might think this is a hassle or that this is simply giving away too much. You might think, "Why should I give away my important information for free?" To answer simply, to create the "know, like and trust factor." When people feel like they get to know you and like and trust what you tell them-hopefully useful information that you believe in-they'll want to keep hearing from you. This relationship is what creates the best kind of customer base in the long run. Your "peeps" will either be purchasers one day or they'll refer people to you because they really like what you're sharing with them. Either way, you both win. That's the new way of doing business, as opposed to the old competitive model. No one's really in competition with anyone anymore. The more that's shared, including even sharing jobs with your former "competitors" -jobs you might not have time for or jobs that come your way that you're not inclined to want to do-the more everyone wins. The client, the former competitor and you.
3. Listen Some people can't keep their mouths shut. Make sure you're not one of them. The best thing you can do when you're meeting people or even talking with folks you already know is listen. Deeply. Dale Carnegie said it more than 70 years ago-people love to be heard. It really is true that if you spend much more time listening to people, they will think you're a fabulous conversationalist. And when you listen, you'll learn an awful lot about someone. Their hopes, their fears, their plans. Not just about their business, but their life in general. And that's where you can really spend some quality time later. I can't tell you how good it makes people feel when you remember their birthday, when you send them an article or link you think they'd be interested in, when you congratulate them on something they've done or their kids have done.
Everything.
It's the foundation of the work you need to be doing all the time.
What do I mean by that?
Listen here, as we say in the south.
Marketing groundwork you need for your business
Marketing is such a broad topic. Entire books, courses, businesses and agencies have been developed based on Marketing. Because it's so broad, I'm going to give you the most basic of basic bits of advice.
Let's start with 5 basic systems.
1.Communicate with people You could do everything that every book and advice column tells you to do about business but if you don't have your communication-I mean the way you actually talk with people-going in the right direction, none of the other stuff will matter. How do you communicate? First of all, be clear and concise about what you do. When asked, answer that you help your clients do (whatever benefit they get). For example, if you're a massage therapist, tell the person you're talking to that you legally help people feel a whole lot better in just one hour without medicine. That'll create enough curiosity to have them asking, "how do you do that?" And that's your cue to speak intelligently about your business to them.
2. Give more than you receive We live in a new era of business, one in which people expect, and appreciate in return, that you give them lots and lots of information. You might think this is a hassle or that this is simply giving away too much. You might think, "Why should I give away my important information for free?" To answer simply, to create the "know, like and trust factor." When people feel like they get to know you and like and trust what you tell them-hopefully useful information that you believe in-they'll want to keep hearing from you. This relationship is what creates the best kind of customer base in the long run. Your "peeps" will either be purchasers one day or they'll refer people to you because they really like what you're sharing with them. Either way, you both win. That's the new way of doing business, as opposed to the old competitive model. No one's really in competition with anyone anymore. The more that's shared, including even sharing jobs with your former "competitors" -jobs you might not have time for or jobs that come your way that you're not inclined to want to do-the more everyone wins. The client, the former competitor and you.
3. Listen Some people can't keep their mouths shut. Make sure you're not one of them. The best thing you can do when you're meeting people or even talking with folks you already know is listen. Deeply. Dale Carnegie said it more than 70 years ago-people love to be heard. It really is true that if you spend much more time listening to people, they will think you're a fabulous conversationalist. And when you listen, you'll learn an awful lot about someone. Their hopes, their fears, their plans. Not just about their business, but their life in general. And that's where you can really spend some quality time later. I can't tell you how good it makes people feel when you remember their birthday, when you send them an article or link you think they'd be interested in, when you congratulate them on something they've done or their kids have done.
Posted in: business
