06:12
Faizan
Having had to flick through various channels last night in order not to watch the Eurovision song contest only to find nothing I decided to view the experience as a learning curve to see if anything beneficial could be derived from the programme. To my surprise there were a number of marketing pointers that could be gleaned from those three hours of unending drivel.
First and fore-most I really could have spent the time more wisely! If you consider how much you earn on a yearly / monthly basis and then divide it by the number of hours you have to work for that total this will give you your hourly wage (it is a lot easier if you are salaried as you will instantly know your hourly pay!). Once you know how much you are worth per hour then you can establish whether or not the television you are watching / the book you are reading / the lazing about you are going is really value for money and is worth your investment both in time and money.
Secondly, England (my home country) ended up with a total of 12 points from a theoretical 516 - so not bad going! There were 43 countries in the final so if they had all given us one point we would have had more than treble what we actually achieved. This is similar to how the majority of businesses look at their marketing... most are always looking for the next big thing that will pay them a huge one-off dividend and failing to take in to account the compounding or exponential effects of lots of simple multiple efforts. I don't know any marketing techniques that can get 516 new clients on a consistent basis but I know at least thirty ways to get 20 whenever I want. I often find that multiple efforts very often equal far greater rewards and for this reason I would urge you to stick to the simple basics of marketing and do what works.
Thirdly, our singer was Engelbert Humperdinck and his single only charted in the U.K. for one week before it crashed out and disappeared. This is because all the older people (the singer himself is in his late seventies!) who would have normally bought his song were unable to do so because it was only available for the first few days on sale as a computer download. It is believed that the older generation will not download songs instead preferring to buy them in a physical format and because none were available, none were bought and our song flopped.
First and fore-most I really could have spent the time more wisely! If you consider how much you earn on a yearly / monthly basis and then divide it by the number of hours you have to work for that total this will give you your hourly wage (it is a lot easier if you are salaried as you will instantly know your hourly pay!). Once you know how much you are worth per hour then you can establish whether or not the television you are watching / the book you are reading / the lazing about you are going is really value for money and is worth your investment both in time and money.
Secondly, England (my home country) ended up with a total of 12 points from a theoretical 516 - so not bad going! There were 43 countries in the final so if they had all given us one point we would have had more than treble what we actually achieved. This is similar to how the majority of businesses look at their marketing... most are always looking for the next big thing that will pay them a huge one-off dividend and failing to take in to account the compounding or exponential effects of lots of simple multiple efforts. I don't know any marketing techniques that can get 516 new clients on a consistent basis but I know at least thirty ways to get 20 whenever I want. I often find that multiple efforts very often equal far greater rewards and for this reason I would urge you to stick to the simple basics of marketing and do what works.
Thirdly, our singer was Engelbert Humperdinck and his single only charted in the U.K. for one week before it crashed out and disappeared. This is because all the older people (the singer himself is in his late seventies!) who would have normally bought his song were unable to do so because it was only available for the first few days on sale as a computer download. It is believed that the older generation will not download songs instead preferring to buy them in a physical format and because none were available, none were bought and our song flopped.
Posted in: business
