05:17
Faizan
What does it mean that somebody provides done-for-you services? It can mean a lot of things but essentially it means you hire somebody to take care of developing things like newsletters, fliers, ezines, marketing plans and other things like that, that help you get your business done.
If you have a company that does this, or similar types of done-for-you services, you should think about how effective the output is in your business. For example, suppose you produce fliers for a network of dentists. The flier goes out all across the country, to thousands of people. Consider this... out of those thousands of people that flier is going out to, how many of them are business owners looking for your services?
In order to reach those business owners, and the business owners within their marketing lists, you have to become known to them. One great way for you to do this by taking up real estate in the items you produce. In other words, you have a presence there, or a space where you appear in each addition that briefly tells people reading the publication that you produced it and that's a service you offer in your business.
Think about this as a very inexpensive way to market yourself.
Going back to the dental flyer for a minute, think about how effective taking up a small area (maybe like a 2 by 2 inch square area) on that flier would be and how much it potentially would boost your reach.
That flier goes out to thousands of people. What if a hundred of the people that flier reaches are business owners who might need your services? Maybe a hundred people they know are business owners in need of your services. And so on.
The point is that it costs you only the ink to put your company identity on that flyer, or that newsletter, or whatever it is you're producing for your customers. Ink is cheap, not expensive.
If you have a company that does this, or similar types of done-for-you services, you should think about how effective the output is in your business. For example, suppose you produce fliers for a network of dentists. The flier goes out all across the country, to thousands of people. Consider this... out of those thousands of people that flier is going out to, how many of them are business owners looking for your services?
In order to reach those business owners, and the business owners within their marketing lists, you have to become known to them. One great way for you to do this by taking up real estate in the items you produce. In other words, you have a presence there, or a space where you appear in each addition that briefly tells people reading the publication that you produced it and that's a service you offer in your business.
Think about this as a very inexpensive way to market yourself.
Going back to the dental flyer for a minute, think about how effective taking up a small area (maybe like a 2 by 2 inch square area) on that flier would be and how much it potentially would boost your reach.
That flier goes out to thousands of people. What if a hundred of the people that flier reaches are business owners who might need your services? Maybe a hundred people they know are business owners in need of your services. And so on.
The point is that it costs you only the ink to put your company identity on that flyer, or that newsletter, or whatever it is you're producing for your customers. Ink is cheap, not expensive.
Posted in: business
