01:57
Faizan
Your unique selling point is a precise statement of why your company is special. It should answer the question: "Why should I do business with you versus any or all of your competitors?"
Don't worry if you can't answer that question now. We'll go over how to formulate your Unique Selling Point. First I want to tell you how powerful a USP can be.
There was this college student who had to pay his way through college somehow. So he and his brother decided to open up a pizza place. Brother 1 would run the place during the day and go to school at night while Brother 2 would go to school during the day and run the place at night.
After a few months, they were losing more money than they were making and Brother 2 wanted to get out. In exchange for an old beat-up Volkswagon Rabbit, Brother 1 owned the entire business. Not long after, Brother 1 developed a USP that turned his company into a multi-billion dollar company in a very short time. This was his USP: Fresh, hot pizza delivered in 30 minutes or less. Guaranteed.
Of course, that's Dominoes and that's how Tom's fortune was made. And now they don't even guarantee the 30 minutes but that's irrelevant. They're so huge now and everyone knows them that it's not hurting them. But the USP made them BIG!!! The important point is that this USP is not complicated.
Don't worry if you can't answer that question now. We'll go over how to formulate your Unique Selling Point. First I want to tell you how powerful a USP can be.
There was this college student who had to pay his way through college somehow. So he and his brother decided to open up a pizza place. Brother 1 would run the place during the day and go to school at night while Brother 2 would go to school during the day and run the place at night.
After a few months, they were losing more money than they were making and Brother 2 wanted to get out. In exchange for an old beat-up Volkswagon Rabbit, Brother 1 owned the entire business. Not long after, Brother 1 developed a USP that turned his company into a multi-billion dollar company in a very short time. This was his USP: Fresh, hot pizza delivered in 30 minutes or less. Guaranteed.
Of course, that's Dominoes and that's how Tom's fortune was made. And now they don't even guarantee the 30 minutes but that's irrelevant. They're so huge now and everyone knows them that it's not hurting them. But the USP made them BIG!!! The important point is that this USP is not complicated.
Posted in: business
