00:25
Faizan
Most business owners think in terms of competition as other businesses that cut into their market share. Today I am challenging you to change your mind set for a moment and think of competition in terms of customers competing against each other for your product or service! This change in perspective may seem slight, but actually, it puts the emphasis on you, your business and your customers, rather than on your competition.
Why is this good? Well, for one thing, your focus is on what it needs to be on: customer satisfaction. This is not to say that keeping an eye on your competition isn't important. It is. Still, this new perspective allows you to create greater responses from your customers, increase your sales, and adds a little "internal" competitive edge.
That's where business gets fun!
A lot of "customer competition" depends on your product or service. If you're into fitness, for instance, your "competition" might be simply awarding a service or product to the person loses the most weight. The popular show, The Biggest Loser capitalizes on this, pitting people against one another to lose the most weight.
So, let me ask you this: What incentive program have you put into place that will involve your customers, giving them both a value and a challenge?
If you haven't created an incentive program, here are some ideas on where to start.
What you're basically creating is a "field" for your customers to play on that will ultimately benefit them, not just with winning, (which most won't do, but they'll have fun trying), but by having something positive happen to them as a result of their experience.
If you write for and get published in ezines, you'll find that many offer awards of various kinds, including: best author photo, most prolific writer, most published author, etc. These sites invite their contributors to join in and compete against one another, earning them "badges" that they can then display on their articles, blogs, websites, Facebook, etc.
Why is this good? Well, for one thing, your focus is on what it needs to be on: customer satisfaction. This is not to say that keeping an eye on your competition isn't important. It is. Still, this new perspective allows you to create greater responses from your customers, increase your sales, and adds a little "internal" competitive edge.
That's where business gets fun!
A lot of "customer competition" depends on your product or service. If you're into fitness, for instance, your "competition" might be simply awarding a service or product to the person loses the most weight. The popular show, The Biggest Loser capitalizes on this, pitting people against one another to lose the most weight.
So, let me ask you this: What incentive program have you put into place that will involve your customers, giving them both a value and a challenge?
If you haven't created an incentive program, here are some ideas on where to start.
What you're basically creating is a "field" for your customers to play on that will ultimately benefit them, not just with winning, (which most won't do, but they'll have fun trying), but by having something positive happen to them as a result of their experience.
If you write for and get published in ezines, you'll find that many offer awards of various kinds, including: best author photo, most prolific writer, most published author, etc. These sites invite their contributors to join in and compete against one another, earning them "badges" that they can then display on their articles, blogs, websites, Facebook, etc.
Posted in: business
