Thursday, 30 August 2018

Write an Import/Export Business Proposal

Even more business is global these days, and all sorts of companies are looking for import and export services to move products across borders.

If you're in the import/export business, you need to let potential clients know how valuable your services can be to them. Of course, you'll want a dynamite website and maybe some paper advertising as well to attract attention, but to get work contracts, you need to understand how to create a business proposal.

A business proposal is more than just a price quote or a brochure. Each proposal should be targeted to the specific client's needs and should explain in detail what you have to offer and how it will benefit the client.

All service proposals have a definite structure that you should follow for maximum success. Here's the basic four-part structure:

1) Introduction

2) Client-centered section

3) Description of products, services, and costs

4) A section that's all about you.

Now, each of these parts could have dozens of pages, or only a few. The length of the proposal depends on the complexity of the project and the services you are offering.

Let's look at the sections in more detail. The introduction is the simplest. Start off your proposal packet with a Cover Letter. Keep it short--just explain who you are, why you're sending this proposal, and include all your important contact information. The letter should include a "call to action" statement saying what you'd like the reader to do after considering your proposal. Most likely, you'll want them to call you to set up a meeting or contract for your services.

The Cover Letter should accompany your proposal, but the first page of your proposal should be a Title page that simply states what the proposal is about: for example, "Import and Shipping Services from China for GTG Corporation" or "Import/Export Services Proposed for Baker Manufacturing Services."

That's all you need for an introduction if your proposal is short and simple. If it's longer, you may want to include a Table of Contents and an Executive Summary or Client Summary page--this is a page for busy readers who may not read all the details, and it should contain a list of the most important points you want to get across.

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