05:22
Faizan
In business we are often surrounded by metaphors from battle. After all, which entrepreneur doesn't have at least one book on the Art of War by Sun Tzu. However, we can also learn just as much about sales and prospecting from dating and relationships. In fact with the way business and marketing is changing you could be much better served 'dating' your prospects, than trying to eliminate them and take them down.
Just look at Cassanova. With his legendary skills at attracting the opposite sex and contacts in high places you could easily imagine that as an entrepreneur today he would be able to put the likes of Mark Zuckerburg to shame. In fact if you want your business to be successful today there are a lot of lessons to taken away from the art of seduction which we can apply to brilliant marketing.
1. Positioning
If you want to win at dating you have to look at yourself as a product. You are selling yourself. Of course some people may do OK by asking out every single person that the come into contact with. The equivalent of telemarketing. Though instead of bombarding prospects isn't it better to polish your product into something that is desirable instead?
2. 1st Impressions
First impressions are just as important for business as they are for dating. Perhaps the best example of this is your website. It doesn't necessarily have to be overly complicated and have too many bells and whistles but it should be well groomed and look good.
3. Attraction Marketing
Anyone who has found themselves single in the last few years and who has turned to the web to search for dates has probably encountered many hours of frustration. Isn't is easier and more effective to make yourself look great on the web and tease people into your funnel to find out more about you?
4. Be Liked
If a guy goes to bar or club accompanied by attractive women, all the other women are interested because they want to know what he has that is so great. SO boost your likes and followers on Facebook and Twitter to spike prospect's interest. Remember big numbers are good, but who is following and liking you can be equally if not more important.
5. People Skills
Whether or not you will be on the front lines of your business cold calling or meeting with prospective clients, people skills are important. Don't worry if you do not feel like you were born a natural social bee, this can be learned.
6. Don't Act Desperate
In dating no one likes the desperate person. While in businesses you are often tempted to hound leads you may just find that pulling back a little works even better. Sure, get out there, let them know how great you are, but resist that urge to plague them on the phone. Let them come to you and win your attention.
Just look at Cassanova. With his legendary skills at attracting the opposite sex and contacts in high places you could easily imagine that as an entrepreneur today he would be able to put the likes of Mark Zuckerburg to shame. In fact if you want your business to be successful today there are a lot of lessons to taken away from the art of seduction which we can apply to brilliant marketing.
1. Positioning
If you want to win at dating you have to look at yourself as a product. You are selling yourself. Of course some people may do OK by asking out every single person that the come into contact with. The equivalent of telemarketing. Though instead of bombarding prospects isn't it better to polish your product into something that is desirable instead?
2. 1st Impressions
First impressions are just as important for business as they are for dating. Perhaps the best example of this is your website. It doesn't necessarily have to be overly complicated and have too many bells and whistles but it should be well groomed and look good.
3. Attraction Marketing
Anyone who has found themselves single in the last few years and who has turned to the web to search for dates has probably encountered many hours of frustration. Isn't is easier and more effective to make yourself look great on the web and tease people into your funnel to find out more about you?
4. Be Liked
If a guy goes to bar or club accompanied by attractive women, all the other women are interested because they want to know what he has that is so great. SO boost your likes and followers on Facebook and Twitter to spike prospect's interest. Remember big numbers are good, but who is following and liking you can be equally if not more important.
5. People Skills
Whether or not you will be on the front lines of your business cold calling or meeting with prospective clients, people skills are important. Don't worry if you do not feel like you were born a natural social bee, this can be learned.
6. Don't Act Desperate
In dating no one likes the desperate person. While in businesses you are often tempted to hound leads you may just find that pulling back a little works even better. Sure, get out there, let them know how great you are, but resist that urge to plague them on the phone. Let them come to you and win your attention.
Posted in: business
