Sunday 2 September 2018

Basic Things You Need in Your Strategic Plan

A strategic plan template or business plan should be well thought out in order to effectively deliver your venture capital pitch. Here are the things you shouldn't miss in your strategic plan.

SWOT Analysis
Once you get your hands on a strategic plan template, you would definitely see the SWOT analysis in the first parts of the plan. It stands for strengths, weaknesses, threats, and opportunities. You would have to list them down and analyze how you can improve based on the given data. Based on the strengths and weaknesses, think about what you can improve or prioritize. Based on the threats and opportunities, strategize on how you can take advantage of the opportunities and avoid possible pitfalls that can put your business at risk. The SWOT analysis will be a good basis on what you can highlight when you present your venture capital pitch.

Mission and Vision
A lot of people confuse the mission and vision from each other. While the vision means a business's long-term aspirations for the greater good of the company, a mission is a central purpose and role of the business in the industry. Usually, in a strategic plan template these are just short statements, and you'll find some samples and common wordings used. Make it work to complement your key objectives, strategies, and corporate values.

Major Goals
The major goals comprise of your detailed objectives. It could be short-term in the span of a year or per quarter, and you would need to specify certain percentages if, for example, you want to increase your revenue or number of staff monthly, quarterly, or annually. This will help you make specific strategies that will make sure that your goals are met and your decisions and efforts are on track.

Business Objectives
Unlike the major goals in your strategic plan template, your business objectives should contain long-term purposes. An example of a business objective is to widely expand your market or become the top company in the industry in 3 years or more. This will give your investors an overview of what you are aiming at on a wider scale and what they can expect from you in the near future. This is important when you present your venture capital pitch. Investors will definitely want to support a business that has potential for bigger things.

Key Strategies
Based on your objectives, what will you implement to attain those objectives? For example, you want to increase your leads and expand your client database for about 50%. Then, your strategies should state the specific efforts and campaigns you would be implementing to make that happen. Focusing on lead generation campaigns like email blasting, personal calls, advertising, and other marketing tools will be an example. You can find a strategic plan template and samples that will help you write your key strategies in words that can express a clear picture of your ideas and plans.

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