04:45
Faizan
Being profitable has always been a topic that is dear to me. One of the biggest undertakings owners have when growing their business online is trying to figure out the best plan and fastest path to profitability. It's confusing, in part, because, many times, people dive into into online marketing without having a real plan.
They know they want to have their own business. They have skills they want to offer, but the direction they need to convert their skill set to profit is confusing.. They may not have a clear sense of their offer, but, if they do, they may not realize how to develop a sales funnel that leads from one offer to the next.
Or, let's just say that the offer is crystal clear- then what's not fully formed is the marketing plan and means to get that sales funnel filled up.
So the first step is to recognize that you need an overall blueprint for your business- what you will sell, how you will deliver it, and how you will sell it. These three distinctive pieces often get mixed together.
Then what happens is the business owner is putting in lots of time, lots of hours, but is not making any money.
So let's take a closer look at each of these, one-by-one, and dig deeper.
The first part is what you will sell. What you can offer is your service or your product, both as separate items to offer or a combination of both items, for example offer your e-book and a few hours of consulting services..) Although direct coaching or consulting can be slow and tiresome, it is often the quickest way to sell anything, and doesn't need a lot more organiation than a basic web page, a means to accept payment, and then a way to deliver services, either in person or by phone.
The second component is how you will deliver what you sell. If you are offering coaching or consulting, you can offer this in person, by phone or videochat, or in some combination. How you deliver your services will often have impact on your pricing models and client availability. If you only deliver services in person, for example, you are limited by your immediate geographical region. If you only deliver services online, it might be difficult to command the highest fees, as, often, high fee ranges lead to an expectation that there will be direct in person contact with you.
They know they want to have their own business. They have skills they want to offer, but the direction they need to convert their skill set to profit is confusing.. They may not have a clear sense of their offer, but, if they do, they may not realize how to develop a sales funnel that leads from one offer to the next.
Or, let's just say that the offer is crystal clear- then what's not fully formed is the marketing plan and means to get that sales funnel filled up.
So the first step is to recognize that you need an overall blueprint for your business- what you will sell, how you will deliver it, and how you will sell it. These three distinctive pieces often get mixed together.
Then what happens is the business owner is putting in lots of time, lots of hours, but is not making any money.
So let's take a closer look at each of these, one-by-one, and dig deeper.
The first part is what you will sell. What you can offer is your service or your product, both as separate items to offer or a combination of both items, for example offer your e-book and a few hours of consulting services..) Although direct coaching or consulting can be slow and tiresome, it is often the quickest way to sell anything, and doesn't need a lot more organiation than a basic web page, a means to accept payment, and then a way to deliver services, either in person or by phone.
The second component is how you will deliver what you sell. If you are offering coaching or consulting, you can offer this in person, by phone or videochat, or in some combination. How you deliver your services will often have impact on your pricing models and client availability. If you only deliver services in person, for example, you are limited by your immediate geographical region. If you only deliver services online, it might be difficult to command the highest fees, as, often, high fee ranges lead to an expectation that there will be direct in person contact with you.
Posted in: business
