Saturday 1 September 2018

Make a Great First Impression of Your Medical Practice

Your reception is a face to your business. It is as important as your face is in making a great first impression. A book is often judged by its cover. There is no substitute for a pleasant smile.

You can make your reception work better for you in many ways. It welcomes your patients, puts them at ease, and provides you with double benefits. It represents a safe place and also gives you opportunities to market other services.

The reception is a place where your patients should not mind waiting. Never call it a waiting room. Call it a reception. Always look at it from a patient's perspective. If you were walking into this place, putting your life into this person's hands, what are you looking for? To confirm to yourself that you are in safe hands?

Allay fears

Patients always look for a sign or confirmation that they are in safe hands. They want to see cleanliness, good hygiene, and a place that is well-maintained. Use a pleasant room freshener, and keep your reception sparkling clean.

Display your mission statement in a prominent area. It heightens your credibility when people see that you are aiming for "excellence in providing medical services."

Another great idea is to have a bulletin board showing employees of the month. It shows that your employees are working hard and being rewarded and recognized for what they do. This is another credibility booster, which goes a long way in conveying that "you mean business." You care about their needs, and your employees are well paid, happy, and ready to serve them.

The bulletin board is also a great place to display fan mail and testimonials from other patients. Nothing can beat a good customer testimonial. Patients are looking for such things, which are signs that confirm they are in good hands and allay their fears.

Color therapy

Revamp your reception to show character and reflect personality. You want to present a feeling of comfort, warmth, tenderness, compassion, and understanding. Paint your walls in colors that reflect these feelings.

Provide patients with a feeling of compassion. The tones of your wall color should not be "hospital gray." At the same time, don't go overboard. You cannot choose bright orange. This is not a playschool. Put some thought into your color choice. These are places where hiring a professional, who has handled this kind of job before, can put you at ease.

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