01:30
Faizan
If you are in the business of selling insurance, then you know that many clients are looking for customized insurance packages. Mass-mailing brochures that list every product and service you have to offer might seem like an efficient way to go about attracting new clients, but it's not an effective way to close the deal. Sure, you might want to use a strategy like a mass mailing or an advertisement to get people to call you for more information. However, after you've identified potential customers, the best way to secure them as new clients is to identify their needs and then write a business proposal that describes how you can meet those needs and why you are the best choice to buy insurance from.
The field of insurance covers a wide range of offerings and customer types. You might specialize in insurance for realtors or for building contractors, homeowners and auto insurance for families, or in insurance offerings for corporations, which could include life insurance, liability insurance, bonding, health care coverage, and disability insurance, as well as insurance for all corporate assets such as buildings, vehicles, and equipment. But no matter what sort of insurance services and packages you offer, the basics of writing an insurance business proposal remain the same.
How do you get started writing a proposal? First of all, you will research your potential clients, most likely by chatting with them on the phone or in person. It's vital to be able to put yourself in their position, to understand what their needs and wants and concerns are, because, for best success, you want to write a proposal that is customized for each client. Of course you'll use a lot of the same information in all your proposals, but each proposal should be specific enough to show that you are responding to the particular needs of that client. The key to winning new contracts is proving that you understand your customers as well you know as your business.
After you have a good grasp of your customer's situation, you're ready to sit down and write the proposal. All business proposals follow a basic structure: introduction, description of needs, explanation of how you will meet those needs, and then a description of why you can be trusted to do the job. That doesn't sound so hard, does it? You know your business, and after you've researched your potential client, it shouldn't be difficult to write a proposal. You can also make the process easier and faster by using a pre-designed proposal kit, which is designed especially for writing proposals and other business documents. The templates in any good kit provide instructions and examples to help you get the right information on each page.
Let's get started, working from the top page of a proposal to the last. Naturally, the first page you'll need is a Cover Letter that briefly explains who you are, why you are writing, and provides all your contact information. Following the Cover Letter, you should create a Title page, which is simply a name for your proposal, like "Proposed Insurance Package for PQR Corporation" or "Homeowners and Automobile Insurance for the Martinez Family." If you are creating a complex document that many people are likely to read (as for a corporation), then you might want to insert an Executive Summary or Client Summary page next - this is simply a list of the major points you want to make. A page like this may be scanned by top-level readers, who are likely to pass your proposal on to lower-level decision makers for a complete evaluation. This completes the introduction section of the proposal.
The field of insurance covers a wide range of offerings and customer types. You might specialize in insurance for realtors or for building contractors, homeowners and auto insurance for families, or in insurance offerings for corporations, which could include life insurance, liability insurance, bonding, health care coverage, and disability insurance, as well as insurance for all corporate assets such as buildings, vehicles, and equipment. But no matter what sort of insurance services and packages you offer, the basics of writing an insurance business proposal remain the same.
How do you get started writing a proposal? First of all, you will research your potential clients, most likely by chatting with them on the phone or in person. It's vital to be able to put yourself in their position, to understand what their needs and wants and concerns are, because, for best success, you want to write a proposal that is customized for each client. Of course you'll use a lot of the same information in all your proposals, but each proposal should be specific enough to show that you are responding to the particular needs of that client. The key to winning new contracts is proving that you understand your customers as well you know as your business.
After you have a good grasp of your customer's situation, you're ready to sit down and write the proposal. All business proposals follow a basic structure: introduction, description of needs, explanation of how you will meet those needs, and then a description of why you can be trusted to do the job. That doesn't sound so hard, does it? You know your business, and after you've researched your potential client, it shouldn't be difficult to write a proposal. You can also make the process easier and faster by using a pre-designed proposal kit, which is designed especially for writing proposals and other business documents. The templates in any good kit provide instructions and examples to help you get the right information on each page.
Let's get started, working from the top page of a proposal to the last. Naturally, the first page you'll need is a Cover Letter that briefly explains who you are, why you are writing, and provides all your contact information. Following the Cover Letter, you should create a Title page, which is simply a name for your proposal, like "Proposed Insurance Package for PQR Corporation" or "Homeowners and Automobile Insurance for the Martinez Family." If you are creating a complex document that many people are likely to read (as for a corporation), then you might want to insert an Executive Summary or Client Summary page next - this is simply a list of the major points you want to make. A page like this may be scanned by top-level readers, who are likely to pass your proposal on to lower-level decision makers for a complete evaluation. This completes the introduction section of the proposal.
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