10:47
Faizan
Facebook isn't only for your Grandma to post cat videos, it's also a serious business platform that can drive sales both offline and in person. Using the Facebook offers feature you can motivate people to like your business page and give them something in return for joining you in ourthe online space.
Business Page
In order to use Facebook likes in any meaningful way you first need to have a business page for people to like. The best strategy for using a business page is to connect with your customers. Find out what it is about your business that drives them to you and provide more of that value on your Facebook page. If your business is plumbing, offer plumbing tips on your page. If you have a restaurant, highlight local events that are happening in your neighborhood. The rule of thumb is that the content should serve the readers, not the person posting it.
Shares
Generating more likes on a Facebook page involves getting the people who already like the page to share it with their friends. You can do that by asking nicely -- this usually works well for friends and family -- or providing something in return. Let people know that when your page gets to a certain number of likes then you will offer them something new. One easy threshold is 100 likes -- that's the minimum number of likes necessary before you can run a Facebook offer on a business page.
Offers
In the same place where you can write a status on a Facebook page you can also create an event, milestone or offer. Events and milestones are handy and fun ways to let people know what's going on with your business, but offers allow you to give them something in return -- something that only people who've liked your page can get. When you click the "Offer" button you'll be walked through the process of creating the offer, including putting up a picture, setting the terms and the time limit. Once your offer is ready to go, you can set a budget for how much you want to spend promoting it. Facebook does the rest.
Offer Redemption
Let people know that if they redeem your offer with someone else they'll get even more value, tapping in to the natural desire people have to share a secret to drive sales and likes. Once the offer has gone out to your fans, they can redeem it through either your location or online depending on the settings you choose when you create the offer. The sales increase with the more people you can motivate to take advantage of the offer and share it with their friends. A great strategy for increasing likes on your page is to make the offer better when it's shared, as in the earlier example when people can get better offers the more likes the page gets.
Business Page
In order to use Facebook likes in any meaningful way you first need to have a business page for people to like. The best strategy for using a business page is to connect with your customers. Find out what it is about your business that drives them to you and provide more of that value on your Facebook page. If your business is plumbing, offer plumbing tips on your page. If you have a restaurant, highlight local events that are happening in your neighborhood. The rule of thumb is that the content should serve the readers, not the person posting it.
Shares
Generating more likes on a Facebook page involves getting the people who already like the page to share it with their friends. You can do that by asking nicely -- this usually works well for friends and family -- or providing something in return. Let people know that when your page gets to a certain number of likes then you will offer them something new. One easy threshold is 100 likes -- that's the minimum number of likes necessary before you can run a Facebook offer on a business page.
Offers
In the same place where you can write a status on a Facebook page you can also create an event, milestone or offer. Events and milestones are handy and fun ways to let people know what's going on with your business, but offers allow you to give them something in return -- something that only people who've liked your page can get. When you click the "Offer" button you'll be walked through the process of creating the offer, including putting up a picture, setting the terms and the time limit. Once your offer is ready to go, you can set a budget for how much you want to spend promoting it. Facebook does the rest.
Offer Redemption
Let people know that if they redeem your offer with someone else they'll get even more value, tapping in to the natural desire people have to share a secret to drive sales and likes. Once the offer has gone out to your fans, they can redeem it through either your location or online depending on the settings you choose when you create the offer. The sales increase with the more people you can motivate to take advantage of the offer and share it with their friends. A great strategy for increasing likes on your page is to make the offer better when it's shared, as in the earlier example when people can get better offers the more likes the page gets.
Posted in: facebook
