04:23
Faizan
Whether you're a publisher earning revenue from placing advertisements on your website or a small business running an online advertising campaign, you'll probably need to stay on top of your click-through rates. A higher click-through rate, or CTR, is desirable for both publishers and advertisers. But before you put energy into increasing your CTR, first learn how to calculate it.
CTR Calculation for Advertisers
If you use Google Adwords or a similar online advertising platform for your business, your CTR is the number of times your ad is clicked for every 1,000 times it's displayed -- these displays are called impressions -- on all publisher websites. For example, if your online advertisement is displayed 1,000 times today but is only clicked on by 50 people, your CTR is 5 percent.
CTR Calculation for Publishers
From the perspective of an online publisher, CTR for a given period is similarly calculated as the number of advertisement clicks divided by total pages viewed on your website, and this figure is multiplied by 100 percent.
CTR Calculation for AdvertisersIf you use Google Adwords or a similar online advertising platform for your business, your CTR is the number of times your ad is clicked for every 1,000 times it's displayed -- these displays are called impressions -- on all publisher websites. For example, if your online advertisement is displayed 1,000 times today but is only clicked on by 50 people, your CTR is 5 percent.
CTR Calculation for Publishers
From the perspective of an online publisher, CTR for a given period is similarly calculated as the number of advertisement clicks divided by total pages viewed on your website, and this figure is multiplied by 100 percent.
Posted in: google
