Comment boards can help your online readers to feel engaged in your site by allowing them to post feedback and discuss on-site content. However, Web comment boards do not automatically increase your site's ranking, either in terms of overall traffic rank or search results. Comment boards can have a positive impact on these metrics, but only if they are successful and well-maintained enough to draw people to your site.
Comment Boards
Comment boards allow the users of a site to hold text-based discussions with each other. One common form of comment board is the forum, a specific area of a site that generally contains multiple ongoing discussion topics, or threads, at once. Alternatively, you could configure your site to allow comments at the bottom of all blog posts or news updates to allow readers to give direct feedback and opinions on the specific topics mentioned in that post.
Traffic Rank
Traffic rankings list sites in order of their popularity. One of the most influential ranking sites is Alexa, which takes a sample of Internet users to calculate which sites are the most popular. As Alexa rankings are entirely based on visitor numbers, a comment board will only affect your rank if it increases your site traffic. To achieve this you will need to ensure that your forum is both well-promoted and an enjoyable page for users to visit.
Google Rank
Successful comment boards could have an effect on your Google search ranking as well as your traffic ranking. In the past, blog comments often contributed directly to an improved search position, but this has been changed by Google. However, factors such as site's visitor numbers and the length of time spent by users on that site do still have large bearing on Google rank. If your comment board encourages large numbers of people to visit your site repeatedly for an extended period of time, your search ranking will likely improve.
External Boards
In addition to comment boards located on your own site, you could look to use other comment boards to generate traffic. At its simplest level, this is a case of posting on external boards with your Web address as part of your signature. However, although this tactic helps to build awareness of your site and its address, it could lead to you being accused of spamming. Try to ensure that you mix promotional and non-promotional content to prevent users of other boards merely ignoring your posts.
Comment Boards
Comment boards allow the users of a site to hold text-based discussions with each other. One common form of comment board is the forum, a specific area of a site that generally contains multiple ongoing discussion topics, or threads, at once. Alternatively, you could configure your site to allow comments at the bottom of all blog posts or news updates to allow readers to give direct feedback and opinions on the specific topics mentioned in that post.
Traffic Rank
Traffic rankings list sites in order of their popularity. One of the most influential ranking sites is Alexa, which takes a sample of Internet users to calculate which sites are the most popular. As Alexa rankings are entirely based on visitor numbers, a comment board will only affect your rank if it increases your site traffic. To achieve this you will need to ensure that your forum is both well-promoted and an enjoyable page for users to visit.
Google Rank
Successful comment boards could have an effect on your Google search ranking as well as your traffic ranking. In the past, blog comments often contributed directly to an improved search position, but this has been changed by Google. However, factors such as site's visitor numbers and the length of time spent by users on that site do still have large bearing on Google rank. If your comment board encourages large numbers of people to visit your site repeatedly for an extended period of time, your search ranking will likely improve.
External Boards
In addition to comment boards located on your own site, you could look to use other comment boards to generate traffic. At its simplest level, this is a case of posting on external boards with your Web address as part of your signature. However, although this tactic helps to build awareness of your site and its address, it could lead to you being accused of spamming. Try to ensure that you mix promotional and non-promotional content to prevent users of other boards merely ignoring your posts.